Global Brand Experience Marketing Operations Lead
Mars
London, UK (Unknown)
In-houseFull-timeSenior level
1 day ago
GLOBAL MARKETING LEAD
UK (On-site)
£60K/yrSenior LevelFull time
Posted 1 day ago
Job Summary
Own international marketing plans and coordinate multi-market campaigns across USA, EU, Japan, and Australia, turning global priorities into integrated regional plans with clear audiences, owners, timelines and measurement; drive local execution, content and asset coordination.
Job Description
Responsibilities
- Own international marketing plans
- Translate global marketing priorities and the RUN, CYCLE, HYBRID and TEAM sports calendars into integrated regional plans, aligned with Brand Leads and commercial teams.
- Ensure every market plan has clear audiences, objectives, campaign priorities, channel activity, owners, timings, budgets and measurement criteria.
- Maintain aligned regional (USA, EU, Japan, Australia) calendars market activity, connecting campaign periods with product launches, athlete announcements, science releases and sporting moments.
- Agree priorities and delivery responsibilities with regional leads and provide central coordination where there is no dedicated local marketing resource.
- Oversee integrated campaign delivery
- Turn strategy into campaign and go-to-market plans, with time and resource investment proportionate to the opportunity.
- Ensure each campaign plan defines the audience, proposition, paid, owned and earned activity, amplification, assets, owners, timings, budget and success measures.
- Build campaign plans that can be replicated across regions and sporting moments; for example, adapt a Tokyo RUN campaign for Chicago with the USA lead.
- Coordinate campaign and launch delivery with Marketing Operations, tracking milestones, readiness, resource dependencies and risks across markets.
Requirements
- Experience leading integrated marketing plans and campaign delivery across multiple international markets.
- Strong project management skills, with the ability to coordinate concurrent campaigns, budgets and dependencies.
- Experience translating global brand direction into locally relevant activity across digital, retail, partnerships and events.
- Commercial judgement and confidence using consumer insight and performance data to improve marketing investment.
- Excellent stakeholder management, agency briefing and communication skills, including influencing teams across regions.
- Understanding of content production, localisation, brand governance and marketing measurement.
- Interest in sport, performance nutrition and the consumers served by SiS and PhD.
Benefits
- On-site gym
- Cycle to work scheme
- Product discount
- Birthday day off
- Pension - employer contribution at 4%
Science in Sport Group
Science in Sport Group is a leading sports nutrition business that develops, manufactures and markets innovative nutrition products for professional athletes, sports and fitness enthusiasts and the gym lifestyle community. The Company has two highly regarded brands: PhD Nutrition, a premium active-nutrition brand targeting the gym lifestyle community, and SiS, a leading endurance nutrition brand among elite athletes and professional sports teams. PhD is one of the UK's leading active nutrition brands with a reputation for high quality and product innovation. The brand has grown rapidly, based on its core protein powders, since its launch in 2005. The range now comprises powders, bars and supplements including the high protein, low sugar range, PhD Smart.SiS has a core range comprising gels, powders and bars focused on energy, hydration and recovery. SiS is the official sports nutrition supplier to many professional teams and organisations and supplies more than 300 elite teams in the UK, Europe and USA.Science in Sport is headquartered in Blackburn.
Salaries
Posted range
£60K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
21 (14% of company)
Marketing Roles Posted (Last 30 Days)
1
Headcount Trend
Current headcount: ~154
News about Science in Sport Group
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