Responsibilities

• Owning TikTok Shop commercial performance globally - defining growth targets, assortment strategy, pricing and promotional plans across key markets.
• Developing and executing marketplace growth strategies for TikTok Shop including launch plans for new markets and scaling playbooks for top-performing regions.
• Leading major campaign periods and product drops on TikTok Shop and coordinating with global marketing, creative and operations teams to maximise impact.
• Managing performance media and creator partnerships - owning paid social, influencer/creator strategies and in-platform ad spend to drive acquisition and conversion.
• Optimising content and listings for discovery and conversion on TikTok Shop, including short-form creative, product pages and livestream programming.
• Owning D2C eCommerce performance - defining CRO roadmaps, managing merchandising and site experience improvements, and delivering commercial KPIs across global D2C sites.
• Leading CRM and lifecycle strategy - building segmented email, SMS and in-app programmes to increase retention, repeat purchase and customer lifetime value.
• Monitoring performance data and translating insights into actionable recommendations; setting up dashboards and reporting to track revenue, margin and engagement metrics.
• Working cross-functionally with brand, creative, supply chain, operations and regional teams to deliver commercial objectives and ensure a seamless customer experience.
• Setting standards and best practice for TikTok Shop operations globally, including governance, SOPs and vendor/creator management.

Requirements

• Proven experience growing TikTok Shop or equivalent social commerce channels (or demonstrable success with marketplace or platform-led trading).
• Strong D2C eCommerce experience with hands-on knowledge of CRO, merchandising, product launches and site optimisation.
• CRM and lifecycle expertise - experience building segmented email, SMS and retention programmes that drive measurable uplift in repeat purchase and CLV.
• Paid social and creator partnership experience with the ability to manage media budgets, optimise campaigns and work closely with creators to drive commerce performance.
• Commercial acumen and analytical capability - comfortable interpreting performance data, setting targets and translating insight into prioritised action.
• Experience of international markets and the ability to develop scalable playbooks across multiple regions.
• A proactive, results-driven approach with strong stakeholder management and the ability to balance strategic thinking with operational execution.

Preferred

• Experience within fragrance, beauty, fashion or wider consumer goods brands would be highly advantageous.

Benefits

• The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.