Senior Digital Marketing Specialist - fixed term 12m contract
Torchbox Ltd
Bristol, UK (Remote)
£34K/yr - £44K/yrIn-houseFixed-TermSenior level
3 hrs ago
Global Digital Marketing Manager
Swindon, UK (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 3 months ago
Job Summary
Own global digital strategy and governance for a multi-market operation, building scalable frameworks and leading a small team to drive lead gen and ROI across paid media, SEO, social, and websites.
- Own global digital strategy and center of excellence across regions, driving ROI-focused demand across paid media, SEO, social, and websites.
- Lead multi-market campaigns and localization with country teams, ensuring consistent brand and messaging.
- Own KPIs, dashboards, analytics, spend optimization, and agency relationships to continuously improve lead gen and pipeline.
Job Description
Responsibilities
- Develop and lead global digital marketing strategies aligned to business objectives
- Create scalable, repeatable frameworks for digital channels including paid media, SEO, social, website and marketing automation
- Act as the centre of excellence for digital best practice across all regions
- Lead the management and continuous optimisation of The CFO Centre's global website
- Ensure the website evolves to maximise traffic, lead generation and user experience
- Oversee SEO strategy and execution to drive organic traffic growth and keyword ranking improvement
- Plan and deliver multi-market digital campaigns across B2B channels
- Lead digital advertising campaigns including PPC, display and paid social, ensuring strategic alignment and strong ROI
- Localise campaigns in collaboration with country marketing teams, maintaining consistent brand and messaging standards
- Own digital KPIs and dashboards across markets, with a focus on lead generation, pipeline contribution and ROI
- 5+ years' experience within the digital marketing space
- Proven experience delivering multi-market or global digital campaigns
- Strong knowledge of paid media, SEO, analytics and conversion rate optimisation
- Performance-driven and commercially focused, with a clear understanding of lead generation, pipeline and ROI
- Proficiency in web analytics and advertising platforms (e.g. Google Analytics, Google Ads, Bing Ads)
- Confident influencing senior stakeholders across different regions
- Excellent communication, project management and analytical skills
- Experience with content management systems (CMS) and working knowledge of HTML/CSS
- Experience using AI platforms within a marketing context
- Strong people management skills, 3+ year’s experience of managing multiple direct reports
- Experience of working with Hubspot
- Experience in a shared services model
- Experience with headless CMS platforms
- Budget management responsibility across multiple markets
- B2B or regulated-market experience
- Bachelor's degree in Marketing, Digital Media, Communications or related
- Competitive Salary
- 25 Days Annual Leave, including Christmas shut down
- Hybrid working – 2 days working from home, 3 days in our office in Swindon
- Pension Contributions
- Cycle to Work Scheme
- Free on-site parking
Salaries
General Marketing median pay in the United Kingdom
Most pay falls between £33K and £58K. Based on 836 salaries.
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