Responsibilities

• Develop advertising and partnership strategies with industry associations, publications and media outlets.
• Contribute to the wider marketing strategy and take ownership of delivering key business outcomes.
• Manage the advertising and events budget.
• Own the end-to-end ideation, planning and execution of marketing events that build brand awareness and generate pipeline, including concept and strategy through budgeting, messaging, contract negotiation, vendor management, site selection, agenda planning, logistics, on-site execution and post-event evaluation.
• Ensure events are integrated with omnichannel campaigns to drive awareness, enquiries and revenue, while coordinating closely with sales and marketing stakeholders.
• Identify the most effective marketing channels, value propositions and calls to action for target audiences.
• Ensure messaging aligns with the wider marketing strategy and supports integrated campaigns across events, webinars, email and social.
• Partner closely with Sales, Marketing and Product teams to plan campaigns, develop event concepts and deliver initiatives that support pipeline generation and product launches.
• Build and manage relationships with industry associations, partners, publications and event suppliers. Identify new partnership opportunities and oversee Simpro’s presence at relevant industry events, including speaking and sponsorship opportunities.
• Define, track and report on campaign and event performance, measuring ROI and identifying opportunities to optimise future initiatives.

Requirements

• 3+ years of experience owning and executing field marketing programs and events in B2B SaaS, software or technology companies.
• Hands-on responsibility for planning and delivering industry events and trade shows from concept through on-site execution and post-event follow-up.
• Strong project management and organisational skills with the ability to manage multiple events and campaigns simultaneously in a fast-paced environment.
• Strong analytical skills to assess campaign and event performance, manage budgets and optimise programs based on data.
• Proven ability to manage event logistics end-to-end, including vendor coordination, sponsorships, booth planning, on-site execution and post-event reporting.
• Strong communication and stakeholder management skills to collaborate with sales, marketing teams and external vendors.
• Experience working independently while progressing multiple priorities forward simultaneously.
• Creative thinking and problem-solving abilities to develop innovative marketing initiatives.
• Proficient in Google Suite, Salesforce, Asana and Looker.

Benefits

• A generous annual leave entitlement plus a personal leave entitlement
• Private Health Insurance
• Employee Assistance Programme (24/7 confidential support on relationships, bereavement, finances)
• Life Insurance
• Company pension scheme, with an uncapped 5% employer contribution
• Generous Parental Leave Program
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Talent Referral Programme – get rewarded for referring a friend to join our team!
• Cyclescheme, a salary sacrifice to treat yourself to a bike & equipment
• Home & Tech Scheme, a salary sacrifice to treat yourself to some new tech
• A discounts and cash back scheme
• Casual dress and relaxed office environment
• Opportunities for career progression and development
• Diverse training & internal networking opportunities across all of our product lines
• Service recognition awards