Event Marketing Manager

Responsibilities

• Produce, publish, monitor and control the effectiveness of marketing material to include digital, social, content, email and other collateral as agreed with the Head of Marketing
• Email marketing
• Manage a regular schedule of email marketing activity
• Contributing to the growth of our event attendee acquisition and retention activities
• Creating engaging, relevant content including testing to optimise results
• Develop and execute full fledge marketing campaigns, highlighting event/brand positioning, message house & tone of voice, using digital and non-digital channels to target datasets, including media partners & associations research and recruitment, planning and delivery of barter and stakeholder amplifications
• Develop and execute targeted email campaigns for the exhibitor, sponsor, speaker, delegate and visitor acquisitions. Using both HTML and Plain text best practice approaches to adhere to industry standards and optimal engagement rates
• Coordinate and manage desired deployment of technology infrastructure and affiliated projects such as the meetings platform, exhibitor online manual, online hybrid integrations, mobile app features as well as registrations’ necessary online integrations
• Participate in strategy meetings and contribute with impactful and results oriented ideas to enhance and increase the events footprint across key markets
• Develop and review data projects for exhibitors, speakers, delegates and visitors

Requirements

• A minimum of 3 years relevant experience in conference marketing
• Candidate must have strong verbal and written communication skills
• Experience of marketing conferences and/or exhibitions; OR
• Experience of digital marketing B2B products and services
• Ability to learn new systems and processes as new technology becomes available
• Strong understanding of SEO, PPC, Social Media channels (LinkedIn, Twitter, Facebook, YouTube) and digital marketing strategies
• Attention to detail for analysing, tracking and evaluating email campaigns.
• Good organisational skills - the ability to meet deadlines and prioritise competing tasks and projects

Preferred

• Previous experience using HubSpot would be highly beneficial