Marketing Officer - National Events, Commercial Visitor Development and Camping

Responsibilities

• Support the Marketing Manager, National Events on all aspects of events marketing campaign planning, delivery and evaluation.
• Support the marketing of our Overnight Stays and Camping offers at Forestry England for one day a week.
• Plan, create, curate and coordinate Forest Live and overnight stays social media content across our dedicated Forest Live and Forestry England Camping channels on Facebook and Instagram. Working with the National Digital Team find opportunities to create and promote campaign content across all national social media channels.
• Effectively manage our social media and digital communities ensuring they are engaged and supportive of our national events programmes.
• Develop and maintain content calendars to plan and brief content across social media and email channels.
• Planning and creating content at events and concerts that generate awareness and engage audience with Forest live. This includes working with the marketing manager to brief photographers, designers and videographers.
• Plan, create and evaluate marketing emails to promote events marketing campaigns using Marketing Cloud software to build and edit email content. Work with the National Digital Team, marketing teams, and partners to identify inclusion opportunities in other relevant marketing emails and newsletters.
• Identify opportunities to work with influencers to effectively promote national events programmes and overnight stays. This could involve working with other internal colleagues, agencies or directly with influencers.
• Create, maintain and optimise website content across forestryengland.uk and forestlive.com websites. Work with the National Website Team to create and maintain landing pages, activity pages and event pages.
• Stay abreast of digital and social media trends to find new ways to engage our audiences and ensure that our activity complies with relevant best practice guidance on content performance, presentation and accessibility.

Requirements

• Creative and confident copywriter.
• Experience of working on campaigns in a multidisciplinary marketing and communications team environment, including experience of website content, email marketing, digital advertising and social media management.
• Working experience of corporate use of mainstream B2C social media and digital advertising platforms.
• Experience of using digital marketing and email marketing software to develop, deliver and evaluate successful campaigns.
• Experience of monitoring and analysing digital marketing channels and campaigns to improve content and channel performance, utilising tools such as Google Analytics, Meta Business Suite and Marketing Cloud.
• Experience of building and maintaining effective working relationships with internal colleagues, external partners, stakeholders and customers.
• Ability to prioritise and manage a varied workload while maintaining a high attention to detail.
• Understanding of GDPR legislation, accessibility and implications on digital marketing.
• Experience of social media content creation for marketing purposes.
• Experience of running successful digital advertising campaigns, particularly using Meta channels

Preferred

• Experience using image and video editing software this could include; Canva, Adobe Photoshop or Premiere Pro.
• Experience of providing internal guidance, training and support.
• Experience of promoting events or working in a live events environment
• Experience of running digital advertising campaigns using Google channels
• Willingness to maintain knowledge of new and emerging trends and how they contribute to the communications mix
• Relevant qualification in marketing or digital marketing
• Strong interest in events industry, including live music and illuminated trails, and willingness to engage with latest events industry trends and developments.

Benefits

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%