Expression of Interest Director of Engagement, Marketing & Events

Responsibilities

• Develop and lead the programme's overarching engagement and communications strategy.
• Create and maintain a compelling programme identity, national narrative and clear messaging framework.
• Establish a consistent programme voice across multiple partner organisations while enabling appropriate adaptation for local audiences and contexts.
• Lead the development, delivery and evaluation of integrated national campaigns.
• Build strong relationships with stakeholders, partners and sector organisations, aligning communications activity around shared priorities.
• Lead brand positioning and external communications, translating programme objectives into clear audience and campaign strategies.
• Develop campaign frameworks, communications assets and partner toolkits to support consistent delivery.
• Use audience insight, stakeholder research and behavioural understanding to shape campaign design and delivery.
• Ensure all communications are accessible, clear and consistent.
• Manage external agencies, suppliers and specialist delivery partners where required.

Requirements

• Significant senior or executive-level experience in communications, engagement, marketing, events or related disciplines.
• Experience developing, leading and evaluating high-profile national campaigns.
• Experience delivering behaviour-change, participation or adoption-focused campaigns with measurable outcomes.
• Proven experience delivering communications and engagement activity across multiple audiences, regions and channels.
• Strong stakeholder management experience, including working within complex partnerships, consortiums or federated organisations.
• Experience delivering campaigns and events programmes at scale.
• Strong understanding of brand, reputation and stakeholder management.
• Excellent written and verbal communication skills, with the ability to simplify complex information without losing accuracy.
• Experience working alongside senior leaders, external stakeholders and strategic partners.
• Strong commercial awareness and supplier management experience.

Benefits

• 25 days annual leave plus bank holidays (with the option to buy more)
• Flexible working culture
• Private Medical Insurance and Healthcare Cash Plan
• Enhanced family-friendly policies
• Work from Anywhere globally (up to 8 weeks per year)
• Paid volunteer day
• Cycle to Work Scheme and Electric Car Scheme
• 3% employer pension contribution