Email Marketing Specialist

Responsibilities

• Manage end-to-end campaign and content briefs for specific email campaign types, working with key stakeholders such as Buyers, Creative, Ecommerce, and Trade teams
• Design and optimise business processes around BAU marketing emails, ensuring QC levels are maintained and local nuances such as language are accounted for
• Analyse campaign results and trends on a weekly basis, providing concise insights and suggestions for improvement and optimisation
• Drive dynamic content delivery and personalisation initiatives using the Dynamic Yield platform, configuring, implementing, and testing targeting rules, audience segments, and personalisation logic
• Drive SMS channel performance through strategic campaign planning, audience segmentation, copy briefing, and the scheduling and execution of targeted on-demand messaging
• Work with CRM and Analytics to review audience segmentation and targeting strategies to deliver relevance to our customers
• Produce weekly and monthly reports that explain performance
• Stay up to date with industry best practices and competitor activity, bringing fresh ideas to test
• Work with, and help manage, the ESP, Oracle Responsys
• Coordinate across multiple departments — Design, Ecommerce, Web Production, Brand Marketing, and Retail Marketing — and with colleagues in North America, working alongside another Email Specialist

Requirements

• 2+ years working in email marketing, ideally in a fashion retail environment
• Experience working with ESPs (such as Oracle Responsys), hands-on experience with Dynamic Yield or a similar personalisation platform, and practical experience with analytics and reporting tools such as Google Analytics and Adobe
• Passionate, self-motivated, and reliable, with strong verbal and written communication and a proactive, solutions-focused mindset; highly organised and able to multi-task and prioritise in a fast-paced, fashion-curious environment

Benefits

• Cross-Brand Discounts & Private Employee Sales – Enjoy exclusive savings across all Capri brands.
• Paid Parental Leave – Take meaningful time off to bond with your growing family.
• Generous Holiday and Vacation Allowance – Recharge with paid time off throughout the year.
• Internal Mobility Across Capri Brands – Explore new career paths within the broader Capri network.
• Hybrid Working Model – Collaborate in-office just three days a week for optimal flexibility.
• LifeWorks Employee Assistance Program – Confidential support for mental, emotional, and financial wellbeing.
• Pension Contributions – Build your future with company-backed retirement support.
• Enhanced Maternity and Paternity Pay – Receive elevated financial support during life’s biggest milestones.
• Private Health and Dental Coverage – Access premium care for your health and wellness.