Digital Marketing Lead – Email

Responsibilities

• Ownership of planning of email and SMS campaigns, including briefing agencies and internal stakeholders.
• Oversee the execution of activation of all campaigns, responsible for ensuring accuracy across each.
• Measurement and reporting on campaign performance ensuring we are delivering against objectives and forecasts.
• Manage relationships with internal stakeholders across the business to plan and support key category and business priorities.
• Create and drive the strategy of the channel, focussing on audience segmentation, personalisation and automated trigger campaigns.
• Develop beneficial agency relationships with market leaders to ensure we are not only adhering to best practices but setting the standard in email and SMS marketing.

Requirements

• Experience of managing, planning and executing email marketing campaigns.
• An analytical mind and critical skills to challenge results. Forecasting and continuously improving upon performance is a key part of the role.
• Highly data-driven with strong analytical skills and the ability to use data to inform decision making.
• Ability to deal with multiple stakeholders and manage project delivery across several different teams and agencies.

Preferred

• Knowledge of Argos/Habitat business and/or the retail industry.
• Experience with creative optimisation tools such as Movable Ink.
• Knowledge and/or experience of Salesforce Marketing Cloud.

Benefits

• Starting off with colleague discount, you'll be able to get 10% off at Sainsbury's, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and 15% off at Argos every pay day.
• We've also got you covered for your future with our pensions scheme and life cover.
• You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.
• Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy additional holiday.
• We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, pay advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.
• Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
• Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).