Email Marketing Executive

Responsibilities

• You will be passionate about ensuring the customer receives the right message at the right time, with a focus on optimizing existing triggered email campaigns, as well as developing and launching new ones.
• Deliver all promotional and content-based email campaigns in line with the trading and content calendars; including creative direction and copy.
• You will deliver increased personalisation, segmentation and relevancy in all emails.
• Ensure all emails are scheduled and delivered to brief.
• Maintain lifecycle communication programmes (Always On) to drive continuous improvements to customer retention and lifetime value.
• Proofread emails for clarity, grammar and spelling.
• Upgrade our email templates using graphics, personalisation and advanced features.
• Ensure target audiences and data are accurate and relevant.
• Analyse campaign performance and suggest improvements.
• Ensure emails follow industry policies and best practices

Requirements

• Excellent written and verbal communication, and copywriting skills.
• Ideally some experience with HTML and content management systems.
• Ability to be flexible and adjust strategy to suit and integrate a wide range of technology/marketing platforms.
• Strong project management skills.
• An ability to work under tight deadlines.
• Google Analytics experience beneficial.
• An acute eye for detail.
• Commercial awareness and trading focus.
• Able to manage time effectively and to prioritise actions.
• An understanding of GDPR and marketing communication compliance