Email Coordinator (Internal Content, Newsletters)

Responsibilities

• Build, edit, and deploy internal content, including newsletters, digests, electronic table of contents (eTOCs), print promotions, and other brand marketing initiatives using custom email templates.
• Coordinate sponsor assets and ensure all advertising placements, creative materials, and links are accurately implemented within newsletter campaigns.
• Create, manage, and optimise audience segmentation to ensure accurate targeting and maximise engagement across internal content campaigns.
• Monitor, analyse, and internally report on campaign performance, including open rates, click-through rates, clicks, engagement, conversions, and unsubscribe metrics, providing insights to support ongoing optimisation.
• Collaborate with the Team Lead, editorial, sales, design, and eMarketing teams to optimise newsletter layouts, subject lines, send times, and promotional strategies through ongoing testing and performance analysis.
• Coordinate the scheduling and deployment of newsletters and internal promotional campaigns, ensuring deadlines are met and campaigns are delivered accurately.
• Maintain campaign documentation, trackers, and standard operating procedures (SOPs), while identifying opportunities to improve processes and increase operational efficiency.

Requirements

• 1+ years of experience working with email marketing.
• 1+ years of experience building emails, newsletters, and other internal content.
• Experience with marketing automation and CRM systems (e.g., HubSpot, MailChimp).
• Excellent communication skills to report results to stakeholders and work cross-functionally with multiple departments and multiple brands.
• Highly organised
• Excellent attention to detail
• Data-driven focus
• Ability to handle multiple tasks at any one time
• Customer-focused
• Effective written and verbal communication skills