Email Marketing Manager

Responsibilities

• Own the email marketing calendar across brands, from planning and copywriting through to building, testing, scheduling and reporting.
• Build and improve Klaviyo flows across acquisition, onboarding, conversion, retention and reactivation.
• Develop segmentation and personalisation based on customer behaviour, preferences and lifecycle stage.
• Map overlapping customer journeys so communications remain relevant to people who use more than one service, including customers who both buy and sell with Thrift+.
• Incorporate credits, loyalty incentives and retention schemes into campaigns and automated journeys.
• Analyse performance and recommend improvements to send frequency, audience selection, email formats and content.
• Write and test subject lines, preview text, email copy and calls to action, adapting your approach to each brand.
• Monitor deliverability, list health and contact frequency across campaigns and flows.
• Check triggers, flow logic, exclusions, links and rendering before launch.
• Identify gaps in customer data or tracking and work with relevant colleagues to resolve them.

Requirements

• Ideally three or more years’ experience in email marketing, CRM or lifecycle marketing.
• Strong hands-on Klaviyo experience, including flows, segmentation, reporting and personalisation.
• Previous responsibility for independently running an email programme, including campaigns and automated flows.
• Evidence of improvements you have personally planned, implemented and measured.
• Confident copywriting skills and an understanding of how to adapt messaging for different audiences and brands.
• The ability to interpret performance data and turn it into practical decisions.
• A sound understanding of deliverability, consent, list management and email marketing best practice.
• Strong organisation, attention to detail and the ability to manage your own priorities.
• Confidence working remotely and taking ownership without detailed daily instructions.

Preferred

• Experience in resale, rental, marketplaces or businesses with multiple customer journeys would be valuable, as would experience managing email across several brands.
• Experience deploying and utilising SMS/whatsapp marketing messages.
• Experience using a customer loyalty scheme as a retention and reengagement tool.
• We welcome thoughtful use of AI tools to support planning, analysis and copy development. You’ll remain responsible for the accuracy, quality and implementation of your work.