Senior Email & Retention Strategist

Responsibilities

• You’ll own the email marketing plan for each account and connect it to what the business is trying to achieve.
• Understanding the brand’s customers, products, buying cycle, trading calendar and commercial priorities.
• Identifying what’s limiting performance and deciding what deserves attention first.
• Planning campaign calendars with relevant reasons for different audiences to buy.
• Developing customer journeys covering first purchase, repeat purchase, replenishment, cross-sell, loyalty and reactivation where relevant.
• Creating segmentation strategies based on behaviour, purchase history, engagement and lifecycle stage.
• Identifying opportunities to improve forms, list growth and customer data collection.
• Planning email, SMS, WhatsApp and/or push activity where relevant to the client’s service and customer journey.
• Turn performance data into useful decisions for clients.
• Analyse campaigns, flows, forms and audiences to identify what’s working and where customers drop out.

Requirements

• Agency or multi-client experience managing several external client accounts simultaneously.
• Direct responsibility for email strategy for ecommerce brands generating £1 million or more in annual revenue.
• Strong hands-on Klaviyo experience (ideal, but you’ll pick up the platform quickly if you have other related experience).
• Experience owning strategy, performance reviews and client recommendations.
• Experience developing customer journeys beyond welcome and abandonment flows.
• The ability to interpret data, investigate likely causes and prioritise action.
• Experience briefing and reviewing copywriters, designers or implementation specialists.
• Confidence working with founders and senior stakeholders.
• A track record of accurate delivery across multiple accounts.

Preferred

• Ideal, but you’ll pick up the platform quickly if you have other related experience.

Benefits

• Remote working
• flexible start and finish times around our core hours
• team events, including our Christmas gathering