Edinburgh Field Marketing Executive (Sport & Lifestyle)

Responsibilities

• 1. Field marketing is about tapping into consumer niches where our product is perfectly suited, and providing memorable experiences for consumers in those key occasions. It is therefore of paramount importance that you have an intricate understanding of our consumers; how they socialise, where they live, where they drink, how they meet people, their hobbies and interests, brands they interact with etc. In this role you will be responsible for immersing yourself within the Sport & Lifestyle communities in Edinburgh, Glasgow, Newcastle and Belfast.
• 2. Leading the charge on showing up meaningfully in those places and occasions to sample consumers and ensure the product experience is memorable and experiential (e.g. sampling beers at run clubs, gym openings, fitness events etc)
• 3. Build relationships with influential brand advocates within the Sport & Lifestyle communities who have a strong digital footprint, and want to authentically share their love for JUBEL with their following
• 4. Build relationships with brand partners in the Sport & Lifestyle communities in order to develop a strong calendar of brand partnerships throughout the year.
• 5. Work closely with our Field Marketing Manager to ensure activations are off-piste, word of mouth worthy, and geared towards generating as much noise across our digital platforms as possible.
• 6. Taking end to end holistic responsibility for the effective and efficient delivery of activations and brand partnership events (i.e. relationship, organisation, logistics, execution)
• 7. Work with our Trade Activation team to identify field marketing opportunities in our key on-trade regions across Scotland and NI (Edinburgh, Glasgow, Newcastle and Belfast)

Requirements

• Qualification: strong academic track record with some brand ambassador or field marketing / brand activation experience
• Knowledge & Experience - Experience of executing events/activations and a strong passion for sport
• Knowledge & Experience - Effective negotiation skills and an understanding of commercials
• Knowledge & Experience - A good understanding of brand activations and delivering experiences
• Knowledge & Experience - Experience of balancing and managing a high number of priorities
• Knowledge & Experience - Strong experience of building and managing relationships
• Skills - Creative
• Skills - Organised
• Skills - Problem solving
• Skills - Attention to detail

Benefits

• Wellbeing: private healthcare, dental care and stress relief counselling service, plus monthly personal wellbeing budget
• Holiday policy: flexible holiday policy
• Team engagement: annual ski trip in March with everything apart from spending money covered by the company