Ecommerce Marketing Manager

Responsibilities

• Marketing campaigns : Own the marketing calendar and keep our website current, from homepage and campaign updates to seasonal changes.
• Organic search : Internal linking in copy, writing collection copy, and connecting Journal articles to brand pages. Prepare SEO briefs for our commissioning editor.
• AI and agentic search : Enrich our product data so we are found and recommended by AI assistants and shopping agents and keep pace with how these channels evolve.
• Website development : Manage a pipeline of improvements to conversion rate, page speed and the wider site. This is the largest single part of the role and central to the growth of the business. Scope and write development specs for our developer, prioritise the backlog, and test what ships.
• Hands-on site improvements : Make changes to the site yourself using AI tools such as Claude, from tweaking CSS and building new Shopify blocks to integrating apps and adding click tracking in Google Tag Manager. You don’t need to be a developer, but you will need some basic technical understanding and a willingness to learn.
• Google Ads : Run day-to-day testing, monitoring and optimisation across our accounts, and lead regular calls with our Google rep.
• Meta Ads : Set up and run paid social campaigns, building a testing programme and growing spend as results justify.
• Events : Plan and deliver trade and consumer events (roughly 2-3 events each year).
• Affiliates : Support the agency that manages our affiliate programme.
• PR : Support and manage our external PR agency on seasonal campaigns.

Requirements

• 2–3 years' experience in ecommerce or DTC marketing, ideally on Shopify
• Solid SEO knowledge, and curiosity about how AI search is changing discovery
• Hands-on Google Ads experience, including Shopping or Performance Max, with a record of improving ROAS
• Experience owning website improvements: you can turn a problem into a clear, detailed spec a developer can build from
• A working grasp of CRO, page speed and analytics (GA4, Google Search Console)
• Able to manage and prioritise their workload without close supervision
• Strong oral and written communication skills
• Supremely organised - enough to juggle a long-term roadmap alongside weekly campaigns and seasonal work
• Meticulous attention to detail. You notice when something is wrong or could be better, and you care enough to fix it
• A creative problem solver – resourceful and pragmatic when faced with challenges

Preferred

• Meta Ads experience, specially building a channel from a low base
• Experience managing agencies or affiliate programmes
• Email (Klaviyo) and WhatsApp marketing
• Basic product photography skills
• An interest in the outdoors and the brands we sell

Benefits

• Competitive salary of £36,000 - £38,000 depending on experience
• Hybrid working arrangement – 3 days/week in our Bristol office (from 2nd month of employment)
• Performance-related bonus
• Annual performance and pay review
• Pension scheme including 3% employer contribution
• 25 days paid holiday (plus the 8 UK bank holidays)
• 40% staff discount
• The chance to work with some of the most exciting names in outdoor and lifestyle gear
• A collaborative, close-knit team based in Bristol
• Real opportunity to grow and develop with the business as we scale