E-commerce and Marketing Lead

Responsibilities

• Develop and implement marketing plans aligned with business objectives.
• Create and manage marketing campaigns that support sales growth, lead generation and customer engagement.
• Manage and continuously improve the company's website and e-commerce activity.
• Ensure website content is accurate, engaging and up to date.
• Lead the development and implementation of a new website in partnership with external consultants.
• Improve website traffic, user experience, SEO performance and conversion rates.
• Use website analytics and performance data to identify opportunities for improvement.
• Develop and maintain social media plans and ensure regular, engaging activity across agreed platforms.
• Create and distribute customer email campaigns, newsletters and promotional communications.
• Monitor campaign engagement and marketing performance and make recommendations for improvement.

Requirements

• Previous experience in a marketing or digital marketing role with responsibility for leading and delivering marketing activity.
• Strong working knowledge of e-commerce, digital marketing, website management, SEO, social media and email marketing.
• Experience managing websites and digital marketing platforms.
• Experience delivering social media and email marketing campaigns.
• Experience using website analytics and marketing data to measure performance and identify opportunities for improvement.
• Experience working with external agencies, consultants or website developers.
• Strong understanding of marketing strategy, lead generation and customer engagement.
• Strong communication, organisational and project management skills.
• Commercially focused and results driven.
• Ability to manage multiple priorities and projects simultaneously.

Preferred

• CIM qualification or working towards CIM.
• Degree or equivalent qualification in Marketing, Business, Communications or a related field.
• Experience or certification in Google Analytics, Google Ads, SEO, HubSpot, Mailchimp or other relevant digital marketing platforms.
• Experience of website development projects.
• Experience in brand management, content creation, copywriting or e-commerce.
• Experience within a scientific, healthcare or technical environment.

Benefits

• Casual dress
• Company events
• Company pension
• Free parking
• On-site parking