Director, SEO

Responsibilities

• Responsible for setting the SEO vision and leading complex client relationships across a client or portfolio of brands, ensuring best-in-class strategy, execution, innovation, and team growth
• Owns the strategic direction of SEO programs and partners with cross-functional leaders to develop integrated plans, performance narratives, and growth recommendations
• Evaluates the competitive landscape, identifies emerging search trends, and translates insights into actionable strategies that drive measurable business impact
• Leads executive-level reporting, client presentations, and strategic storytelling with a focus on business outcomes, performance trends, and future opportunities
• Develops, mentors, and leads SEO team members across levels, supporting performance management, workload delegation, capability growth, and career development
• Serves as a senior SEO leader in internal and external discussions, building trusted relationships with clients, partners, and agency leadership

Requirements

• 10+ years of direct, work-related experience in search engine optimization, digital marketing, or a closely related role
• Proven ability to lead multiple complex workstreams and teams in a fast-paced, deadline-driven environment
• Deep understanding of digital marketing, technical SEO, content strategy, analytics, and search industry trends/current best practices
• Extensive knowledge of how SEO integrates with media, content, UX, analytics, commerce, and technology channels
• Expertise across technical SEO, content optimization, keyword strategy, information architecture, measurement frameworks, and modern on-site optimization principles
• Strong executive presence, analytical rigor, and problem-solving skills, with the ability to define strategy, influence stakeholders, and guide teams toward effective action

Benefits

• Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.