Director of Income Generation and Marketing

Responsibilities

• Role Purpose
• The Director of Income Generation and Marketing is a senior leadership role responsible for developing, leading and delivering West London Mind’s income generation strategy, ensuring we generate income every year to maintain an organisation income of over £5m.
• Working closely with the Chief Executive Officer, Board of Trustees and senior colleagues, the postholder will lead all income-generating activity across the organisation, including fundraising, corporate partnerships, marketing and communications, workplace wellbeing training, consultancy and other paid-for services.
• The postholder will be accountable for growing and diversifying sustainable income, strengthening West London Mind’s brand and profile, building high-value relationships with supporters and partners, and ensuring all income generation activity is values-led, compliant, evidence-informed and aligned with organisational strategy.
• Strategic Income Generation Leadership
• Develop and deliver an ambitious income generation strategy that grows, diversifies and sustains income across fundraising, corporate partnerships, paid-for services, workplace wellbeing training, consultancy and other commercial opportunities.
• Set clear income targets, budgets, performance measures and delivery plans, ensuring income activity is aligned with West London Mind’s mission, values and strategic priorities.
• Diversifying our income and actively bid writing.
• Scoping all income generation opportunities.
• Ensure we reach and maintain £5m of income per year sustainably.

Requirements

• Essential Experience
• Significant senior-level experience in income generation, fundraising, business development, marketing, communications or commercial development within the charity, health, social care, public or related sector.
• Experience of developing and delivering successful income generation strategies that grow and diversify income streams.
• Proven track record of securing income through fundraising, corporate partnerships, grants, sponsorship, paid-for services or other income-generating activity.
• Experience of writing, coordinating and submitting successful bids, tenders, grant applications or funding proposals.
• Experience of leading, managing and developing staff or teams, including setting objectives, monitoring performance and supporting professional development.
• Experience of managing income targets, budgets, pipelines, forecasts and performance reports.
• Experience of building and maintaining relationships with funders, donors, corporate partners, commissioners, supporters and senior stakeholders.
• Essential Knowledge and Skills
• Strong knowledge of fundraising, corporate partnerships, supporter engagement, paid-for services, marketing and communications as drivers of sustainable income.