Responsibilities

• Architect and execute a full-funnel demand generation strategy across paid digital, ABM, content syndication, email, and social to drive predictable pipeline.
• Manage and mentor a high-performing team of three, including BDR and Event Management functions, to ensure alignment between digital demand and field execution.
• Scale account-based marketing (ABM) programs using 6sense or equivalent intent data to engage priority accounts with AI-powered personalization.
• Partner with Sales and RevOps to define MQL/SQL criteria, lead scoring frameworks, and attribution models that tie marketing investment to revenue.
• Own the digital advertising budget and strategy, optimizing paid search and social toward pipeline contribution rather than vanity metrics.
• Deploy AI tools and workflows to accelerate content creation, automate campaign optimization, and improve targeting efficiency.
• Establish a regular reporting cadence for senior leadership, using Salesforce and attribution data to translate campaign performance into strategic insights.
• Design integrated multi-channel campaigns that seamlessly connect digital touchpoints with virtual and in-person events.