Director Channel Demand & Digital

UK (Remote)

£84K/yr – £116K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own channel demand generation through partner ecosystems, driving revenue impact via multi-channel campaigns, MDF governance, and partner enablement.

  • Channel-doc: Build and own integrated campaigns and kits for partner execution across digital, field, and events.
  • Partnerships: Create tiered partner programs, co-marketing motions, and priority segments to maximize pipeline contribution.
  • Measurement: Establish attribution, dashboards, and ROI-driven optimization that ties partner activity to revenue.

Job Description

Responsibilities

  • Define and execute a global channel demand generation strategy aligned to revenue targets.
  • Develop tiered partner marketing frameworks based on partner type, maturity, and growth potential.
  • Identify priority segments, industries, and use cases to focus demand efforts.
  • Establish clear annual and quarterly demand plans with pipeline targets tied to partner contribution.
  • Own the development of integrated, multi-channel campaigns designed for partner execution and co-marketing.
  • Translate corporate messaging into partner-ready programs that drive engagement and conversion.
  • Build scalable campaign “kits” (content, messaging, assets, plays) for partner adoption.
  • Ensure campaigns are aligned across digital, field, events, and partner-led activities.
  • Oversee campaign execution engine, ensuring timelines, quality, and scalability.
  • Introduce marketing automation, segmentation, and personalization best practices.

Requirements

  • 10+ years in B2B marketing, with significant experience in global channel marketing and demand generation
  • Proven track record of driving measurable pipeline growth through partners
  • Experience leading integrated campaigns in complex, multi-segment environments
  • Strong analytical mindset with expertise in marketing metrics, attribution, and ROI
  • Experience working closely with Sales and Channel leadership in a revenue-driven model
  • Excellent leadership, communication, and cross-functional collaboration skills
  • Bachelor’s degree in marketing or business
  • Knowledge of SFDC, HubSpot or similar marketing platforms is advantageous

Benefits

  • Promethean provides a comprehensive and competitive benefits package that offers the flexibility and security to thrive both inside and outside of work.
  • Our benefits include :
  • Private Medical Insurance
  • Life Assurance
  • Pension Program
  • Parental Leave Program
  • In addition to 26 days of paid annual leave plus bank holidays, Promethean offers the following paid leave:
  • Birthday day off
  • Multicultural day off
  • Two Volunteering Days
  • Well-Being Programs (For example, company-wide health challenges)
Promethean logo

Promethean

Promethean is a leading education technology company working to transform the way the world learns and collaborates. From our founding in Blackburn, England, more than 25 years ago to our global operations serving 126 countries today, we’ve continued to explore, innovate, and inspire—designing learning and collaboration tools that are built for breakthroughs. Our award-winning interactive display, ActivPanel, and lesson delivery software were designed to engage students, connect colleagues, and bring out the brilliance in everyone. With headquarters in Seattle, Washington, and offices worldwide, Promethean is a subsidiary of Mynd.ai, Inc. a public company listed in the NYSE American (MYND). Visit us at PrometheanWorld.com.

Founded in 1996
Seattle, Washington, USA
661 employees (53 in marketing)