Responsibilities

• Regional GTM Strategy & Planning: Develop and execute integrated regional field marketing strategies aligned to international pipeline and revenue targets.
• Partner with regional Sales leaders to identify market opportunities, account priorities, and territory growth plans.
• Build quarterly and annual marketing plans that support demand generation, account-based marketing (ABM), customer expansion, and partner initiatives.
• Translate global campaigns into localized programs tailored to regional market dynamics, buyer personas, and industry needs.
• Demand Generation & Pipeline Growth: Own regional marketing contribution to pipeline creation, acceleration, and influenced revenue.
• Execute multi-channel campaigns including events, webinars, executive roundtables, digital programs, partner campaigns, and account-based initiatives.
• Collaborate with Demand Generation teams to optimize campaign performance and lead conversion across international regions.
• Monitor and improve funnel performance, lead quality, engagement metrics, and ROI.
• Events & Experiential Marketing: Lead strategy and execution for regional trade shows, conferences, customer events, and executive programs.
• Manage end-to-end event planning including budget management, vendor coordination, messaging alignment, logistics, and post-event follow-up.

Requirements

• 8+ years of B2B marketing experience, including significant experience in international field marketing within SaaS or technology environments.
• Proven success driving pipeline and revenue growth across EMEA and/or international regions.
• Experience partnering directly with enterprise or mid-market sales organizations.
• Strong expertise in integrated campaign planning, event marketing, ABM, and regional demand generation.
• Experience managing complex regional programs with multiple stakeholders and competing priorities.
• Demonstrated ability to influence cross-functional teams without direct authority.

Preferred

• Experience in high-growth B2B SaaS or technology companies.
• Background in EMEA or multi-region international marketing.
• Experience with account-based marketing (ABM) strategies and platforms.
• Familiarity with partner/channel marketing programs.
• Experience managing large-scale events, trade shows, and executive programs.
• Knowledge of GDPR and international marketing compliance requirements.
• Experience working with Salesforce, HubSpot, or similar marketing automation platforms.
• Ability to work across multiple time zones and global teams.
• Additional European language skills are a plus.

Benefits

• Meaningful equity: Every full-time, permanent employee has a stake in our growth.
• Comprehensive benefits: A stellar benefits package, ensuring you're fully supported with anything you need.
• Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
• Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.
• Candid culture: Clear expectations, honest feedback, and no politics.
• Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.
• Clarity and trust: Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required.