Responsibilities

• The Channel Customer Marketing Manager is a key member of the Sales Team, reporting into the Head of Customer Marketing.
• The position leads a team of direct reports, with responsibility for the interdependent Strategic direction for BF Portfolio of brands Through and Below The Line, contributing to profitable growth across the business.
• The role partners with Sales channels in developing compelling consumer and customer centric marketing plans across a portfolio of brands, which will deliver against commercial targets in a competitive environment.
• The role requires managing the short and medium-term value and forming strategic relationships with key customers and internal stakeholders.
• Building the customer marketing capabilities of the team as well as ensuring that your team meets key customer planning cycles and delivers insight driven activation which maximizes value and ROI to the business, the consumer and the customer.
• The role requires the ability to build relationships across the business and work in collaboration with marketing, sales, purchasing, finance and category teams.
• Success for this position is dependent on a strong drive to deliver progressive, tangible results, excellence in communication and influencing skills and bold, entrepreneurial thinking.
• This position will be required to travel 40% of the time.
• What You Can Expect – Sales Leadership & Accountability
• Understand the Channel and Customer P&Ls, the drivers and drainers and how Customer Marketing can help shape this.

Requirements

• Demonstrable leadership experience in Customer Marketing in the On-Trade
• Proven track record of successfully working in the space between Consumer Marketing and the Customer’s outlet, developing strategies that deliver brand growth in a highly competitive environment.
• Demonstrable ability to lead a team and influence across internal and external KSH.
• Ability to utilize a mix of strategic and tactical planning skills.
• Strong interpersonal skills; Open and collaborative and able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.
• Strong commercial acumen.
• Able and willing to travel within the UK (occasional internationally) and attend evening and weekend events when needed.
• Prior experience in beer, wine and spirits or FMCG companies.

Preferred

• Understanding of the Path to Purchase and how Customer Marketing can seek to lead the agenda from both ends (Brands & Sales)
• Great analytical skills, commercially savvy and solution focused.
• Excellent presentation skills and translating financial information in a clear, concise and visually appealing way.
• Self-starter with proven ability to identify issues and projects, plan and prioritize with demonstrated ability to organize and manage multiple projects to completion by specific deadlines.
• Superior communication skills (influencing, listening, presentations, written).
• Collaborative team player, with conflict management skills.
• Adaptable, flexible and resilient.

Benefits

• Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.