Director of Brand & Communications

Responsibilities

• Own how people see and feel about our brands: a clear brand story and identity used everywhere, and the brand moments that build awareness and goodwill, including shelter and charity partnerships, activations and events, PR and community.
• Own the brand story, positioning, tone of voice and brand guidelines for both brands, and keep the two brands distinct.
• Design and run a giving-back program with shelter and rescue partners that customers know us for, and track its impact.
• Build the yearly brand-moment calendar and run each moment end to end: concept, partners, budget, website and email, social and creators, and press.
• Run pop-ups, events, sponsorships and stunts, each with its own budget and goal.
• Win earned media: pitch every brand moment, cause campaign and launch, directly or through a PR agency you manage.
• Build a super-fan community and turn customer reviews, photos and stories into brand content.
• Report brand health monthly and own the brand budget.

Requirements

• Fluent in English
• Brand Experience: 7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered.
• Brand Builder: You have built awareness and goodwill for a consumer brand through causes, events and PR, not just design, ideally from an early stage.
• Brand Moments: You have planned and shipped brand moments end to end, on time and on budget, across many partners.
• Cause Marketing: You have run nonprofit or shelter partnerships that were real, measured and credible, not a logo on a page.
• PR & Storytelling: You turn a moment into a story that press and customers repeat, and you have the press wins to show for it.
• North America: You have run campaigns for a North American audience, and can run events and partners there remotely through agencies, partners and local contractors.
• Brand Taste: A sharp eye for what is on-brand, and you protect consistency across every touchpoint.
• Commercial Mindset: You tie brand work to measurable results like branded search, word of mouth and press.
• No issue working overtime or on the weekends if needed. You are passionate about your work.

Preferred

• Bonus points: pet industry experience.