Director AI Search & Visibility

Responsibilities

• Define and lead the AI Search & SEO strategy across owned and earned channels, ensuring strong visibility in both traditional search engines and AI-driven discovery platforms (LLMs, assistants, generative search).
• Establish and implement GEO (Generative Engine Optimization) principles to improve how Novartis content is surfaced, interpreted, and reused by AI systems.
• Optimize content structure, tagging, and taxonomy to ensure machine readability, modularity, and reusability across search and omnichannel ecosystems.
• Partner with Content, Web, and Omnichannel teams to ensure all content is search-optimized by design, not retrofitted.
• Define and track AI search visibility metrics, including presence in LLM-generated responses, featured content surfaces, and search rankings.
• Lead experimentation and innovation in AI search, including prompt optimization, structured content frameworks, and emerging discovery formats.
• Collaborate with Data & Analytics teams to integrate search performance insights into omnichannel planning and content strategy.
• Ensure alignment with compliance, governance, and brand standards in all search and AI-related optimization activities.
• Build internal capability and awareness around AI search trends, risks, and opportunities, positioning Novartis as a leader in this space.

Requirements

• 10–12 years of relevant experience in technology development.
• Strong experience with search engine optimisation
• Experience working in Agile delivery models, including backlog management, sprint planning, and collaboration with global stakeholders.
• Strong stakeholder management and communication skills, with the ability to influence senior leaders and align priorities across markets.
• Proven ability to lead cross-functional teams in global or multi-market environments.
• Excellent facilitation and executive-level communication skills and driving decisions

Benefits

• At Novartis, we’re committed to reimagining medicine together - and rewarding the people who make it happen.
• The rewards of being part of our team go far beyond base pay and incentives. We also offer a variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and global recognition programs. In addition, we provide flexible and hybrid working options, where possible, and minimum 14 weeks paid parental leave.
• In addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters. Long-term equity awards granted at group level may also be part of your package. Further details will be provided during the application process.
• You may be eligible for a company vehicle or a car allowance in accordance with the applicable local Novartis policies and guidelines.
• Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse, equitable and inclusive environment that treats all employees with dignity and respect, as outlined in our Code of Ethics.
• Read our brochure to learn more about our global total rewards offering:
• https://www.novartis.com/sites/novartis_com/files/novartis-life-handbook.pdf
• Note: Benefits and compensation may vary by country and are subject to local legal requirements, including provisions of collective bargaining agreements where applicable. A full overview of your compensation package, including any relevant collective bargaining agreement details applicable to your role based on your employment location and Novartis employer entity, will be communicated separately to you during the application process.