Director AI Search & Visibility

Responsibilities

• Define and lead the AI Search & SEO strategy across owned and earned channels, ensuring strong visibility in both traditional search engines and AI-driven discovery platforms (LLMs, assistants, generative search).
• Establish and implement GEO (Generative Engine Optimization) principals to improve how Novartis content is surfaced, interpreted, and reused by AI systems.
• Optimize content structure, tagging, and taxonomy to ensure machine readability, modularity, and reusability across search and omnichannel ecosystems.
• Partner with Content, Web, and Omnichannel teams to ensure all content is search-optimized by design , not retrofitted.
• Define and track AI search visibility metrics , including presence in LLM-generated responses, featured content surfaces, and search rankings.
• Lead experimentation and innovation in AI search , including prompt optimization, structured content frameworks, and emerging discovery formats.
• Collaborate with Data & Analytics teams to integrate search performance insights into omnichannel planning and content strategy .
• Ensure alignment with compliance, governance, and brand standards in all search and AI-related optimization activities.
• Build internal capability and awareness around AI search trends, risks, and opportunities , positioning Novartis as a leader in this space.

Requirements

• 10–12 years of relevant experience in technology development.
• Strong experience with search engine optimisation
• Experience working in Agile delivery models, including backlog management, sprint planning, and collaboration with global stakeholders.
• Strong stakeholder management and communication skills, with the ability to influence senior leaders and align priorities across markets.
• Proven ability to lead cross-functional teams in global or multi-market environments.
• Excellent facilitation and executive-level communication skills and driving decisions

Benefits

• The rewards of being part of our team go far beyond base pay and incentives. We also offer a variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and global recognition programs.
• we also offer flexible and hybrid working options, where possible, and minimum 14 weeks paid parental leave.
• Long-term equity awards granted at group level may also be part of your package. Further details will be provided during the application process.
• You may be eligible for a company vehicle or a car allowance in accordance with the applicable local Novartis policies and guidelines.