SEARCH ACCOUNT DIRECTOR (SEO & GEO)

Responsibilities

• BUILD AND MAINTAIN STRONG, TRUSTED RELATIONSHIPS WITH SENIOR CLIENT STAKEHOLDERS, ACTING AS THEIR STRATEGIC PARTNER FOR THE FUTURE OF SEARCH.
• ACT AS THE FINAL ESCALATION POINT AND ACCOUNTABLE OWNER FOR PORTFOLIO COMMERCIALS, ENSURING SEARCH ACCOUNT MANAGERS HAVE CLEAR DIRECTION FOR DAY-TO-DAY DELIVERY AND CLIENT COMMUNICATIONS.
• LEAD KEY MEETINGS AND CONTRIBUTE TO QBRs, PROPOSALS AND CLIENT DEVELOPMENT PLANNING.
• ENSURE REPORTING, FORECASTING AND DELIVERY STANDARDS ACROSS YOUR PORTFOLIO ARE CONSISTENTLY HIGH, COMMERCIALLY SOUND AND TRUSTED BY CLIENTS.
• OWN PORTFOLIO RESOURCING, ENSURING THE RIGHT PEOPLE ARE ALLOCATED AT THE RIGHT TIME ACROSS ACCOUNTS.
• OWN GEO AS THE CORE OF THE STRATEGY ON EVERY ACCOUNT: HOW A CLIENT IS VISIBLE, CITED AND RECOMMENDED IN AI ANSWERS, AND HOW IT IS DESCRIBED WHEN IT APPEARS.
• BUILD AUDIENCE AND PROMPT RESEARCH THAT REFLECTS WHO IS ASKING AND WHAT THEY ASK, THEN TRACK VISIBILITY, CITATIONS, SENTIMENT AND AI REFERRAL TRAFFIC AGAINST IT.
• IDENTIFY THE OWNED CONTENT, THIRD-PARTY SOURCES AND TECHNICAL GAPS THAT DETERMINE AI VISIBILITY, AND TURN THEM INTO A PRIORITISED PLAN ACROSS FOUND SEARCH, FOUND STUDIO AND FOUND INFLUENCE.
• USE SEO STRENGTH AS THE FOUNDATION, SO THAT RANKINGS, TECHNICAL HEALTH AND CONTENT PERFORMANCE SUPPORT AI VISIBILITY AND THE OTHER WAY ROUND.
• STAY AT THE FOREFRONT OF GEO AS AI PLATFORMS CHANGE, REFINING METHODOLOGY AND SCALING WHAT WORKS ACROSS ACCOUNTS.

Requirements

• A career built in SEO, proven experience in a similar agency role, leading teams and accounts as a pod leader, account lead or equivalent.
• Hands-on experience at the forefront of GEO: you are already moving clients or teams into AI visibility, including tracking and improving brand visibility, citations and sentiment in AI answers, and measuring AI referral impact.
• Experience managing enterprise accounts across multiple markets, products and stakeholder groups.
• Experience owning strategy, commercials and delivery for a high-value account where several internal specialists and external parties contribute.
• Experienced in costing projects, creating proposals and managing team allocation to ensure account profitability.
• Experience managing senior client governance on complex accounts, including multiple stakeholders, competing priorities and regular executive reporting.
• Understands the financial implications of client relationships, protecting profitability while actively identifying opportunities for revenue growth.
• Proven ability to define long-term, multi-channel roadmaps that drive measurable business impact across traffic, revenue and brand metrics.
• Strong working knowledge of Technical SEO, with experience directing complex initiatives such as site migrations, international SEO and ecommerce websites.
• Strong grounding in Content Strategy, with experience shaping content that serves both search engines and AI answers.

Benefits

• Dynamic, Flexible Working 🏠 – Work is what we do, not where we do it. We believe in having a working environment where we thrive and can do our best work, whether that is at home, in the office or on the beach.
• Private Medical Insurance 🧑‍⚕️ – We support your health and wellbeing with either a cash pot or enhanced medical insurance to help with both medical and dental needs.
• Financial Wellbeing Coaching 💷 – Access to Bippit which provides access to professionally qualified coaches who assist with household financial accounts, budget monitoring, and creating holistic financial plans for all aspects of life.
• 1-1 Counselling & Mental Health Support 🧠 – Supporting your mental health, you will have access to six 1-1 sessions of therapy, plus access to self-directed content and frequent live workshops with Oliva for life.
• Subsidised Gym Membership 🤸 – Access to a platform of multiple gyms across the UK.
• Enhanced Parental Leave 👶 – We offer competitive packages to support our team with big life changes with up to 6 months enhanced primary caregiver pay and 6 weeks secondary caregiver pay.
• Interchangeable Bank Holidays ➡️ – We have a global multicultural team, so everyone gets the choice to swap bank holidays to cultural/religious days that are important to them.
• Matchable Partnership 🫶 – Two paid volunteering days via Matchable, a platform that promotes social impact by connecting individuals with meaningful community volunteering opportunities.
• Work from Abroad 🌍 – Up to 30 days a year working from another country.
• Personalised Career Progression 📝 – We know that progression is highly individual. You'll have a personalised development plan with meaningful, impactful training opportunities.