Digital Performance Marketing Manager

Responsibilities

• Manage and optimise Google Ads activity across Shopping, Performance Max, Search, Display, Demand Gen, YouTube and other relevant campaign types.
• Manage paid social advertising across Meta, Instagram, TikTok and emerging social platforms.
• Take ownership of campaign structure, targeting, audiences, bidding strategies, budgets and ongoing optimisation.
• Manage substantial digital advertising budgets, ensuring spend is allocated effectively across channels, brands, products and campaigns.
• Monitor performance daily and identify opportunities to increase revenue, improve ROAS and maximise profitability.
• Build and develop audience strategies including prospecting, remarketing, customer segmentation, lookalike audiences and first-party data activation.
• Work closely with our Creative and Content teams to develop advertising creative, messaging and content specifically designed to improve campaign performance.
• Monitor competitors, market trends and changes across the digital advertising landscape.
• Work closely with external partners, agencies and technology providers where appropriate while retaining strong internal ownership of campaign performance.

Requirements

• Strong hands-on experience managing Google Ads campaigns within an ecommerce or retail environment.
• Strong experience using Meta Ads Manager.
• Experience managing significant paid digital advertising budgets.
• A strong understanding of PPC, Shopping, Performance Max, paid social, remarketing and audience targeting.
• Experience analysing campaign performance using Google Analytics / GA4.
• Excellent analytical skills with the ability to turn large amounts of data into clear actions.
• Strong commercial awareness and an understanding of metrics including ROAS, CPA, CPC, conversion rate, revenue and profitability.
• Confidence working with product feeds, Merchant Center and ecommerce advertising platforms.
• A strong understanding of attribution and the differences between platform-reported and analytics-reported performance.
• A keen interest in ecommerce, digital marketing technology and emerging advertising platforms.