Digital Marketing Specialist

Preston, Lancashire, UK (On-site)

£35K/yr – £40K/yrMid Level2+ years expPermanent

Posted 15 hrs ago

Job Summary

Own and execute data-driven digital marketing programs to grow brand presence, traffic, and ROI across paid search, SEO, social media, and content management.

  • Lead strategic campaigns across paid search, SEO, and social media
  • Leverage GA4 for analytics and optimization
  • Oversee WordPress content and multi-project delivery

Job Description

Responsibilities

  • Design and execute strategic digital marketing campaigns to strengthen brand presence and attract online traffic.
  • Optimise and manage Google & Microsoft Ads to achieve measurable growth and ROI.
  • Implement advanced SEO techniques to enhance organic search rankings and website performance.
  • Leverage GA4 Google Analytics to analyze user behavior and campaign effectiveness, delivering actionable insights.
  • Develop and manage engaging social media content across key platforms (Facebook & Instagram) to grow and engage the audience.
  • Maintain and optimise website content using WordPress, ensuring alignment with SEO best practices.
  • Manage multiple projects efficiently, meeting deadlines and budget goals.

Requirements

  • Demonstrated success in digital marketing with a portfolio showcasing impactful campaigns.
  • Advanced proficiency in GA4 Google Analytics for data analysis and optimisation.
  • In-depth knowledge of SEO strategies and industry tools.
  • Hands-on experience managing Google & Microsoft Ads.
  • Strong understanding of social media platforms and content strategies.
  • Analytical mindset with the ability to turn data into actionable strategies.
  • Excellent communication skills in English, both written and verbal.
  • Solid project management skills to handle multiple initiatives effectively.
  • Bachelor's (preferred)

Preferred

  • WordPress is desirable
  • Experience with WordPress is desirable? (listed as optional)

Benefits

  • Company pension
Diverse Trainers logo

Diverse Trainers

Diverse Trainers are a UK based health and fitness training provider dedicated to delivering an exceptional learning experience across all our qualifications we offer. With over 20 years’ experience we’re becoming the first choice for delivering health & fitness qualifications across the UK. Diverse trainers are highly motivated and committed to see all our students succeed in their chosen field of expertise. Our aim as a company is to ensure our learners excel and complete our qualification to the highest standard, helping them develop the skills required to enter the industry as a confident health and fitness professional. We are proud to be supported by Active IQ, one of the the leading awarding bodies in the health and fitness industry. All our qualifications are awarded by Active IQ and accredited by REPs. We take pride in working with some great partners across the UK to enable the best learning experience and teaching environments across the country. Diverse Trainers have design courses to be flexible and work around our students lifestyles, hobbies and work commitments. Our aim is to enable our students a flexible approach to study that can cater for everyone's needs.Our aim is to train the next generation of industry professionals, that are skilled, confident and have clear goals and targets they want to achieve. With 1000s of students coming through Diverse Trainers every year we continue to maintain the highest level of training and education available.For opportunities to join our list of diverse partners across the fitness industry contact our team today on 01772 910930 / 0203 841 8309

Founded in 2012
Whin Lane End, Newsham, Winmarleigh, New Row, Oakenclough, Scorton, Ratten Row, Eagland Hill, Moor Nook, Whitechapel, Churchtown, Ribchester, Pilling, Great Eccleston, Forton, Inglewhite, Longridge, Garstang, Chipping, Calder Vale, Knowle Green, Nateby, Hesketh Lane, Fisher's Row, Claughton, Stake Pool, Bowgreave, St Michael's on Wyre, Broughton, Out Rawcliffe, Street, Bilsborrow, Goosnargh, Catterall, Barton, England, GBR
17 employees (1 in marketing)

Salaries

Posted range

£35K/yr – £40K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United Kingdom

£38K/yr

Most pay falls between £31K and £50K. Based on 143 salaries.

See all Diverse Trainers salaries

Marketing Team

Marketing Team Size
1 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
11.7K
Monthly Google Ads Budget
$603
Traffic Source Mix
Search
78%
Direct
10.6%
Referral
0.7%
Social
3.1%
Paid
6.9%

Headcount Trend

Current headcount: ~17
Diverse Trainers logo

Digital Marketing Specialist

Diverse Trainers · Preston, Lancashire, UK · On-site