Digital Marketing Manager

Responsibilities

• Digital Delivery & Website Enhancement
• Translate the digital strategy and website roadmap into prioritised enhancements, coordinating requirements, quality assurance, launch and optimisation against agreed KPIs.
• Use templates and platform capabilities, partnering with UX, development and governance teams to deliver accessible, scalable improvements aligned with brand and technical standards.
• Optimise priority journeys, pages, forms and conversion points through performance analysis, customer insight, A/B testing and structured experimentation.
• Identify and pilot innovative and AI-enabled capabilities that improve discoverability, personalisation, engagement and conversion.
• Optimise the website chatbot’s content, journeys, functionality and integration as a customer engagement and lead-generation tool.
• Paid Advertising & Campaign Performance
• Work with paid media teams and agencies to support paid search, paid social, display and remarketing campaigns across priority platforms.
• Review performance and recommend improvements to audiences, creative, landing pages and investment based on lead quality and commercial return.
• AI Search & Digital Discoverability

Requirements

• An S&P Global employee at this level would typically have 5+ years of relevant experience in digital marketing, website optimisation, conversion optimisation and paid advertising, ideally within an established strategy and governance framework.
• We are open to professionals with an academic or professional background in Marketing, Digital Marketing, Business or a related discipline, combined with relevant experience or demonstrated interest in digital marketing and digital customer experience.
• Experience supporting paid search and paid social campaigns, including Google Ads and LinkedIn Campaign Manager, with knowledge of targeting, creative testing, remarketing and landing-page optimisation.
• Proven website optimisation experience across UX, CRO, A/B testing, SEO and data-led prioritisation.
• Strong understanding of SEO, GEO and AIO, including content, structured data and authority signals across traditional and generative search.
• Experience optimising chatbots, conversational journeys or AI-enabled website tools for engagement and lead generation.
• Proficiency with a content management system such as Adobe Experience Manager and experience working with UX, development, analytics and governance teams.
• Strong communicator, excellent stakeholder management and prioritisation skills, with the ability to turn performance insight into practical action.

Preferred

• Experience with Adobe Analytics and Adobe Journey Analytics, experimentation tools, tag management and SEO or AI-search visibility platforms.
• Experience with Adobe Experience Manager, Workfront, marketing automation or CRM platforms.
• Relevant paid media, analytics, SEO or CRO certifications.
• B2B or multi-product experience connecting digital activity to leads, pipeline and revenue.

Benefits

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
• For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries