Digital Marketing Manager

Responsibilities

• Manage and optimise large-scale Google Ads campaigns across Search, Shopping and Performance Max.
• Take ownership of annual PPC budgets exceeding £10 million, ensuring effective budget allocation and performance management.
• Monitor, analyse and improve campaign performance against KPIs including ROAS, CPA, revenue and profitability targets.
• Lead budget forecasting, pacing and spend management to maximise return on investment.
• Manage and optimise Google Merchant Center, ensuring product feeds are accurate, compliant and fully optimised.
• Identify opportunities to improve account structure, bidding strategies, audience targeting and creative performance.
• Produce regular performance reports and communicate insights, recommendations and results to senior stakeholders.
• Work closely with trading, marketing, e-commerce and commercial teams to support wider business objectives.
• Stay current with industry developments, platform updates and emerging best practices within paid media.
• Support the development and implementation of PPC strategies while operating independently on day-to-day campaign management.

Requirements

• Proven experience managing Google Ads budgets of £10m+ annually.
• Hands-on expertise across Search, Shopping and Performance Max campaigns.
• Strong experience with Google Merchant Center and product feed optimisation.
• Demonstrable track record of driving profitable growth through paid search activity.
• Experience working against performance targets including ROAS, CPA and margin objectives.
• Strong forecasting, budget pacing and financial management skills.
• Confidence using Google Analytics 4 (GA4) and translating performance data into meaningful business insights.
• Ability to communicate campaign performance effectively to senior stakeholders.
• Midweight-level experience with the ability to manage campaigns independently while contributing to wider strategic initiatives.

Preferred

• Hands-on paid social experience across Meta and TikTok advertising platforms.
• Experience within the automotive industry.
• Experience in a retail business with both e-commerce and physical store/branch operations (omnichannel retail).
• Experience using feed management platforms and PPC automation scripts.
• Exposure to attribution modelling, customer journey analysis and cross-channel performance measurement.

Benefits

• What We Offer
• Opportunity to manage significant advertising investment and directly influence business growth.
• A fast-paced and commercially focused environment.
• Career development and progression opportunities.
• Competitive salary and benefits package.
• Flexible and hybrid working options.