Responsibilities

• Own and manage Culina's digital channels, including the website, social media, email marketing and paid digital campaigns.
• Lead the development and optimisation of website content, ensuring an excellent user experience, strong SEO performance and clear conversion opportunities.
• Act as the digital brand guardian, ensuring all online content aligns with Culina's brand identity, tone of voice and visual standards.
• Support Marketing and Communications Business Partners with digital expertise, advising on channel selection, content optimisation and campaign performance.
• Plan, deliver and optimise digital campaigns that increase visibility, engagement, website traffic and lead generation.
• Manage digital lead conversion processes, including campaign tracking, data capture, CRM integration and reporting.
• Monitor digital trends and identify opportunities to improve channel performance, customer experience and marketing effectiveness.
• Produce regular performance reports, using data and insights to drive continuous improvement.
• Manage relationships with external agencies and digital partners to ensure effective delivery against objectives.

Requirements

• Degree in Marketing, Communications or a related discipline, or equivalent experience.
• Proven experience in a digital marketing role with expertise across websites, social media, email marketing, SEO, paid media and analytics.
• Strong knowledge of CMS platforms, social media management tools, CRM systems and marketing automation platforms.
• Excellent content creation and copywriting skills, with experience optimising content for web, search and social channels.
• Strong understanding of SEO, user experience, lead generation and conversion optimisation.
• Ability to analyse performance data and turn insights into practical recommendations.
• Experience managing agencies and external suppliers.
• Excellent stakeholder management skills, with the ability to influence and collaborate across teams.
• Highly organised, proactive and able to manage multiple priorities in a fast-paced environment.

Benefits

• Annual Leave – Competitive holiday entitlement of 25 Days plus 8 Bank Holidays
• Pension scheme – we want colleagues to enjoy a comfortable retirement so we offer a great contribution of 4% employee and 4% employer
• Life Assurance - x2 your annual salary
• Wellness – Via our Employee Assistance Programme we offer immediate access to a confidential telephone counselling and legal information service that operates 24 hours a days, 365 days a year
• Eye Care Vouchers – We can provide you with substantial savings with free eye tests and discounts on prescription glasses
• Reward & Recognition – We recognise that employees have gone the extra mile via Employee of the month and year, special recognition and long service awards.
• Everyday discounts - via our benefit platform you will have access to over 50 retailer discounts for everyday savings!