Responsibilities

• Manage the day-to-day performance of the Bella di Notte website, including product launches, promotional activity, seasonal campaigns and digital trading plans.
• Monitor and improve online sales performance, conversion rate, website merchandising and the overall online customer experience.
• Lead digital marketing activity across paid media, SEO and other customer acquisition channels.
• Act as the main marketing contact for digital agency partners, making sure activity is focused, well-managed and delivering against agreed KPIs.
• Support the development of CRM activity, including email and SMS marketing, customer lifecycle activity and retention programmes.
• Own regular marketing performance reporting, using data to identify insights, opportunities and clear recommendations.
• Track key measures including revenue, ROAS, conversion rate, new customer contribution and customer engagement.
• Line manage and support the Digital Marketing Assistant and E-commerce Marketing Assistant, providing coaching, direction and regular feedback.
• Work collaboratively with internal teams and external partners to improve planning, communication and delivery.

Requirements

• Experience in digital marketing, e-commerce or digital trading.
• A strong understanding of paid media, SEO and customer acquisition.
• Experience using performance data to make recommendations and improve results.
• Experience working with external agencies or suppliers.
• A commercial mindset and a clear focus on performance.
• Strong organisation, project management, communication and stakeholder management skills.
• Experience in retail, e-commerce or direct-to-consumer businesses would be helpful, as would experience with Shopify or similar e-commerce platforms, CRM activity, marketing reporting tools or developing team members.

Benefits

• 33 days holiday per annum (including bank holidays), access to our life insurance and pension schemes, as well as access to employee discount programs, assistance programs, and exclusive WCF perks (from discounted pet food to glamping holidays).