Responsibilities

• Own the TOF media and retail media network strategy across paid social, programmatic/DSP, and onsite/offsite retail media (Amazon, Walmart Connect, Instacart, Triangle Retail Media, Criteo, and emerging platforms).
• Set channel mix, investment priorities, and audience/targeting strategy in line with brand and revenue objectives.
• Evaluate and pilot new ad formats and retail media innovations, assessing fit before scaling investment.
• Own the Amazon Ads business end-to-end, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP investment strategy.
• Serve as the primary day-to-day point of contact with Amazon Ads, managing the relationship, escalations, and access to beta programs, new ad formats, and platform roadmap updates.
• Direct and manage agency partners Commerce IQ and Amerge, setting campaign strategy and performance expectations, reviewing optimization recommendations, and holding partners accountable to ROAS, spend efficiency, and SKU-level profitability targets.
• Ensure alignment between agency-led execution and internal budget pacing, reporting, and cross-functional cadence.
• Own the retail media and TOF budget end-to-end — planning, allocation, YoY variance tracking, and in-flight pacing.
• Maintain and evolve budget tracking infrastructure to flag pacing risk, surface status in real time, and support timely reallocation decisions.
• Partner with Finance and the Manager, Ecommerce on budget planning cycles and reforecasts.

Requirements

• 5+ years in digital/performance marketing, with meaningful experience in retail media or marketplace advertising, including direct ownership of an Amazon Ads business.
• Experience managing external agency partners (e.g., Commerce IQ, Amerge, or similar retail media agencies), including setting strategy and holding partners to performance targets.
• Demonstrated experience managing budgets and reporting infrastructure (advanced Excel required; SQL/BI tools a plus).
• Prior people management experience, or clear readiness to manage and develop a direct report.
• Strong cross-functional communication skills — able to translate media performance into terms downstream teams can act on.
• Familiarity with retail media platforms (Amazon, Walmart Connect, Instacart, Triangle Retail Media, Criteo, or similar) and programmatic/DSP buying.