Digital Marketing Lead - Web and SEO

Salisbury, Wiltshire, UK (On-site)

£35K/yr – £39K/yrMid LevelFull time

Posted 9 days ago

Job Summary

Own and continuously improve Five Rivers' website portfolio and organic search performance, collaborating with content, agency partners and internal teams on strategy, governance, UX and conversions.

  • Own SEO strategy and website performance
  • Coordinate with marketing, content, and recruitment teams

Job Description

Responsibilities

  • The Digital Marketing Lead - Website and SEO will own the performance, governance and continuous improvement of Five Rivers' website portfolio and organic search presence.
  • Websites – This role will be responsible for the website strategy, governance and roadmaps. This role will be our in-house website expert and first point of contact for day-to-day management and technical issues.
  • The role holder will take ownership of our multi-brand website portfolio, responsible for website accessibility and technical health.
  • The role holder will identify opportunities for innovation and implement complex CMS projects. With support from our website agency, you will optimise for user experience and conversions, ensuring our websites reflect our brand values and deliver our objectives.
  • SEO – The role holder will own the SEO strategy, identifying content and technical opportunities. The role holder will be responsible for AI-assisted search visibility and emerging search practice and work with relevant stakeholders to improve website performance.
  • You will develop and implement website updates that deliver consistent, effective and measurable SEO and user experience improvements, aligned with service needs and the brand.
  • Commercially aware and genuinely interested in Five Rivers and the topics we optimise for, you will use digital performance data to assess what is working and recommend improvements to our websites and SEO.
  • Integrated Working This role forms part of the Marketing & Communications Team, working with colleagues across all Five Rivers Services, driving Marketing excellence and delivering strategic objectives.
  • The role holder will work closely with the Content Marketing Lead to generate SEO optimised content and will also be a key contact working with our third-party website agency.
  • The role holder will also work closely with the Foster Carer recruitment team, our People Team (Recruitment) and many other stakeholders across the organisation to support the delivery of our Marketing Strategy.

Benefits

  • 25 days’ holiday plus 8 bank holidays each year
  • Company Pension Scheme
  • Blue Light Card
  • Simplyhealth medical cashback plan
  • Professional monthly supervision
  • Enhanced maternity leave for employees with over 1 year’s service
  • Long service awards
  • Values awards
Five Rivers logo

Five Rivers

4.1 Glassdoor

Five Rivers is a Social Enterprise that looks after children who need specialist care and education. We offer four key services:1.FosteringOur experienced social work teams train and support our diverse community of Foster Carers so they can offer stable, loving homes for children who cannot live with their birth parents. 2.EducationOur specialist teaching teams provide care and tailored education to children who are struggling in mainstream schools. Our therapeutic framework promotes emotional growth, personal development and academic attainment.3.ResidentialOur integrated care teams offer trauma-informed care to children in our specialist residential homes. Our care staff are supported by a team of experienced clinicians to provide our research-based model of care, Attachment and Trauma Informed Care (ATICTM)4.Clinical ServicesAll our work is psychologically informed. Highly trained clinicians work with our Foster Carers, Social Workers, Teachers and Residential Care staff to help them provide the best support to children.We have been providing specialist children's services since 1989. We focus on employee engagement and well-being, achieving excellent outcomes for children by investing in our people. This is just one of the reasons why we hold a Platinum accreditation with Investors In People.As a Social Enterprise, we are a dynamic, ethical organisation committed to giving back. We invest in people, projects, research and training. We go the extra mile, making a difference to the children we care for and the communities they grow up in. We measure our success by the positive impact we have on lives, rather than the profit we make for shareholders.Visit our website to find out more www.five-rivers.org

Founded in 1989
Stratford sub Castle, Laverstock, Salisbury, England, GBR
487 employees
1% recommend to a friend
1% CEO approval

Salaries

Posted range

£35K/yr – £39K/yr

Taken straight from the job posting.

See all Five Rivers salaries

Marketing Team

Median Tenure
6.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
7.5K
Monthly Google Ads Budget
$6
Traffic Source Mix
Search
70.9%
Direct
23.8%
Referral
2.8%
Social
0.8%
Paid
0.6%

Headcount Trend

Current headcount: ~487
Five Rivers logo

Digital Marketing Lead - Web and SEO

Five Rivers · Salisbury, Wiltshire, UK · On-site