Digital Marketing & IT Executive at | Southampton, City of Southampton, UK | £43K/yr – £45K/yr

Digital Marketing & IT Executive

Southampton, City of Southampton, UK (Hybrid)

£43K/yr – £45K/yrSenior LevelFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own the combined digital marketing and IT execution for a mid-market B2B audience, driving SEO, paid campaigns, social, email, and site optimization while leading IT projects and data-informed decisions.

Growth ownership: Digital marketing strategy with SEO and B2B campaigns across channels.
Tools and channels: Google Ads, GA, WordPress, Photoshop, email, and social.
Data-driven decisions: Cross-functional collaboration, reporting in Excel/PowerPoint, and IT project control.

Job Description

Responsibilities

Develop and implement comprehensive digital marketing strategies, including SEO optimisation and B2B marketing campaigns.
Manage social media accounts, creating engaging content and scheduling posts to enhance brand visibility.
Oversee email marketing campaigns, analysing performance metrics to improve engagement rates.
Utilise Google Ads and Google Analytics to monitor campaign success and optimise advertising efforts.
Maintain and update the company website using WordPress; ensure content is current, relevant, and optimised for search engines.
Design visual content using Adobe Photoshop for digital campaigns, social media posts, and website updates.
Coordinate with cross-functional teams on project management tasks related to marketing initiatives and IT infrastructure.
Analyse data to generate insights that inform strategic decisions; prepare reports using Microsoft Excel and PowerPoint.
Lead IT-related projects, ensuring system security, software updates, and troubleshooting issues promptly.
Write compelling copy for various platforms, ensuring consistency in tone of voice aligned with brand guidelines.

Requirements

Proven experience in management, project management, and leadership roles within marketing or IT environments.
Strong knowledge of SEO best practices, Google Ads, Google Analytics, and social media management tools.
Proficiency in Adobe Photoshop, WordPress, Microsoft Office Suite (Excel, PowerPoint), and email marketing platforms.
Excellent analysis skills with the ability to interpret data effectively for strategic planning.
Exceptional copywriting skills with a keen eye for detail in content creation across digital channels.
Solid understanding of B2B marketing principles and communication skills tailored towards professional audiences.
Organisational skills with the ability to manage multiple projects efficiently within deadlines.
Strong IT knowledge including system security measures, troubleshooting techniques, and software updates.
Fluency in English with excellent verbal and written communication skills.
(additional but not required)