Digital Marketing Executive

Glasgow, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

Job Summary

You will own the hands-on execution of XL Event Lab’s digital marketing activities, driving Meta advertising setup, asset production, performance reporting, CRM automation, and event promotion across campaigns.

  • Set up and optimise Meta campaigns
  • Coordinate with ticketing partners and venues for assets
  • Assist with ad creation and reporting

Job Description

Responsibilities

  • Support with the setup and optimisation of digital advertising campaigns, primarily on Meta
  • Assist in the production of ad creative, using design tools such as Canva/Photoshop, and working with external designers.
  • Support the team with performance reporting and dashboard updates
  • Help set up ticket pages on our internal platforms and coordinate with our ticketing partners to meet go-live deadlines
  • Liaise with venues to provide appropriate marketing assets and take advantage of marketing opportunities
  • Ensure that appropriate tracking is set up on all ticket pages
  • Keep our various event websites up to date, editing content in our CMS platforms and coordinating with our website partners
  • Assist with the set up of basic automation flows on our CRM platform (Klaviyo)
  • Help send out and collate post-event NPS surveys
  • Create and schedule marketing emails and SMS

Requirements

  • Basic understanding of Meta Ads Manager
  • Excellent organisational and administrative skills
  • Strong attention to detail
  • Basic understanding of digital marketing concepts
  • Good written and verbal communication skills
  • Ability to multitask and prioritise effectively
  • Eager to learn and develop new skills
  • Team-oriented mindset

Preferred

  • Training across multiple digital marketing channels
  • Exposure to various marketing platforms and tools
  • Mentorship from experienced digital marketers
  • Opportunity to develop specialised skills in chosen areas
  • Path to growing into more senior marketing roles
XL Event Lab logo

XL Event Lab

2.1 Glassdoor

XL Event Lab specializes in the conceptualization, development and production of exciting and creative experiences & events across the world. Since launching in 2007 the company has established a unique portfolio of experiences and collaborated with some of the biggest players in the world of live entertainment. As well as being experts in the creation and development of engaging customer experiences, XL Event Lab is also highly skilled in event execution producing an average of 400 individual events across a typical year.With full time offices in the US, UK and Australia the company continues to seek out new territories, new partners and new IP as part of its ambitious blueprint for growth.

Founded in 2007
St. Petersburg, Florida, USA
30 employees (8 in marketing)
0% recommend to a friend

Marketing Team

Marketing Team Size
4 (13% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.7K

Headcount Trend

Current headcount: ~30
XL Event Lab logo

Digital Marketing Executive

XL Event Lab · Glasgow, UK · Hybrid