Responsibilities

• This is not a traditional PPC role.
• What you'll do
• Paid search: Google Ads, Shopping, Performance Max and Microsoft Ads. This covers structure, bidding, search terms, audiences, creative testing, remarketing, budgets and forecasting. The goal is profitable incremental revenue, not traffic or headline ROAS.
• Paid social: Meta and Instagram for D2C, LinkedIn for B2B and YoYo WORKS, and tests of emerging channels where they are commercially justified.
• AI search & GEO: Improve how AI platforms discover and reference our brands and products. That means authoritative content, entity optimisation, structured data, product feeds, third-party authority and AI visibility monitoring. GEO is a new discipline, so we don't expect years of experience in it. We do expect curiosity and experimentation.
• SEO: Find high-value opportunities, improve product and category pages, flag technical issues and track organic commercial performance, working hand in hand with AI search.
• AI-enabled content: Use AI to create and test landing pages, product copy, ad creative, email and SEO/GEO content. Pair it with human judgement, brand consistency and factual accuracy.
• CRM & lifecycle: Connect advertising → website → CRM → email → sales. This includes lead capture, segmentation, abandoned-cart and enquiry journeys, nurturing and repeat purchase, so we get more value from the traffic we already generate.
• Tracking & CRO: You don't need to be a developer. You do need to understand GA4, GTM, Merchant Centre, pixels, Conversion APIs, Consent Mode and attribution well enough to spot problems and make sure decisions rest on reliable data. You'll also challenge assumptions and run measurable tests on pages, offers, checkout and mobile.
• Amazon Ads experience is a bonus, not essential.

Requirements

• You're probably working as a Digital, Performance, PPC, Paid Media, Ecommerce or Growth Marketing Executive.
• You have hands-on experience with several of these: Google Ads, Shopping/PMax, Meta Ads, GA4, GTM, Merchant Centre, SEO, email/CRM and CRO.
• You're genuinely interested in generative AI and already experiment with new platforms yourself.
• We value commercial thinking over vanity metrics.

Preferred

• Amazon Ads experience is a bonus, not essential.