Responsibilities

• Plan, launch, and optimize paid campaigns across Meta Ads and Google Ads (TikTok Ads a plus).
• Develop acquisition strategies that drive quality mobile app installs and user growth.
• Manage advertising budgets and optimize campaign performance across multiple international markets.
• Monitor and improve key performance metrics including CPI, CPA, CTR, CPM, ROAS, retention, LTV, and subscription conversion.
• Collaborate with Creative, Product, and Analytics teams to develop high-performing advertising assets and campaigns.
• Conduct audience research, creative testing, and performance analysis to identify new growth opportunities.
• Track campaign performance using mobile attribution and analytics platforms, providing actionable insights and recommendations.
• Stay up to date with industry trends, platform updates, and best practices in mobile performance marketing.

Requirements

• 3+ years of hands-on experience in Paid Media, Performance Marketing, or Mobile User Acquisition.
• Strong, hands-on proficiency in both Meta Ads and Google Ads (required).
• Proven experience managing monthly advertising budgets of USD $50,000+ with measurable business results.
• Previous experience in a performance marketing agency or a high-growth B2C technology company is preferred.
• Solid understanding of mobile attribution, conversion tracking, campaign optimization, and performance analytics.
• Hands-on experience with AppsFlyer, GA4, Firebase Analytics, or other mobile attribution and analytics platforms.
• Strong analytical and problem-solving skills.
• Professional working proficiency in English (written and spoken).
• Comfortable working independently in a fully remote environment, with core working hours overlapping UK/European time zones.

Preferred

• Experience marketing consumer mobile apps with subscription or freemium business models.
• Experience scaling campaigns across North American, European, or Australian markets.
• Knowledge of App Store Optimization (ASO) and mobile growth strategies.
• Passion for outdoor recreation, sports, or community-driven digital products.