Digital Marketing Executive

Chester, Cheshire West and Chester, UK (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 22 hrs ago

Job Summary

You will own the planning and execution of digital marketing initiatives across channels to drive event sales and growth.

  • Own digital channels and assets including email, web, social, mobile and e-ticketing
  • Plan and deliver campaigns, monitor ROI and report insights

Job Description

Responsibilities

  • Support the development and delivery of annual digital marketing plans
  • Own digital channels and assets, including email, web, social, mobile and e-ticketing
  • Plan and deliver digital campaigns to support event sales
  • Manage SEO, PPC, paid social and digital advertising activity
  • Monitor performance, produce reports and demonstrate ROI
  • Grow the customer database and provide customer and market insight
  • Support digital brand management and identify new technologies and opportunities

Requirements

  • Minimum 2 years’ commercial digital marketing experience, in-house or agency
  • Experience with email marketing platforms, websites and CMS
  • Knowledge of SEO, PPC, display and social media marketing
  • Experience delivering effective, multi-channel digital campaigns
  • Strong analytical, organisational and communication skills

Preferred

  • Experience in events, hospitality, leisure or sport
  • Experience with CRM, e-ticketing or database marketing
  • Knowledge of Google Analytics and digital reporting tools

Benefits

  • CRC offer a great selection of benefits, from Race Day tickets to enhanced pension contributions.
Chester Race Company logo

Chester Race Company

Chester Race Company Ltd is a dynamic, constantly evolving organisation with an ever-expanding portfolio. The Company owns three racecourses (Chester, Bangor-on-Dee & Musselburgh), an on-course hotel – the Holiday Inn Express, and a vibrant Chester city-centre bar; Commonhall Social.Chester Race Company also operates its own provision of on-course catering via its Horseradish brand; delivering year-round events, race meetings and conference and banqueting at Bangor-On-Dee and Chester Racecourse, Chester Town Hall, Liverpool Cathedral and numerous affiliate venues, as well as bespoke events throughout the North-West and further afield.

82 employees (6 in marketing)

Marketing Team

Marketing Team Size
2 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
154.2K
Traffic Source Mix
Search
75.8%
Direct
17%
Referral
5.2%
Social
1.2%
Paid
0.1%

Headcount Trend

Current headcount: ~82
Chester Race Company logo

Digital Marketing Executive

Chester Race Company · Chester, Cheshire West and Chester, UK · On-site