Responsibilities

• Plan, develop and deliver digital marketing campaigns in line with the firm's marketing priorities.
• Manage and maintain the firm's social media channels, including planning, creating, scheduling and monitoring content.
• Create engaging digital content including articles, newsletters, case studies, social media content, videos, reels and vox pops.
• Develop and manage content calendars across the firm's brands, sectors, services and campaigns.
• Manage and update website content, ensuring information is accurate, relevant, engaging and optimised.
• Support the ongoing development of the firm's website and identify opportunities to improve content, user experience and visibility.
• Apply SEO best practice to digital content and identify opportunities to improve organic search performance.
• Plan and deliver email marketing campaigns and digital communications, including content creation, audience segmentation and performance monitoring.
• Work with colleagues across the firm to identify stories, expertise, achievements and other opportunities for digital content.
• Capture and edit video content for use across the firm's website, social media and other digital platforms.

Requirements

• Minimum of 4+ years' experience in digital marketing, content marketing or a similar role.
• Experience planning and delivering digital marketing campaigns.
• Strong experience managing social media platforms and creating engaging content for different audiences.
• Experience managing and updating websites using a CMS.
• Good understanding of SEO and digital content best practice.
• Experience delivering email marketing campaigns and digital communications.
• Experience using Google Analytics and other digital reporting tools to monitor and understand performance.
• Strong written communication and copywriting skills.
• Experience creating and editing video and social media content.
• Strong organisational skills with the ability to manage multiple projects and deadlines.

Preferred

• Experience within a professional services environment would be advantageous but is not essential.
• Experience using marketing technology including Canva, Mailchimp, Trello, CRM systems and website CMS platforms.
• Experience of paid social media or digital advertising.
• Knowledge of PPC and wider search marketing.
• Experience working with external digital suppliers or agencies.