Responsibilities

• Bring ideas and a clear plan. Look at DAFY, our audience and our products, then suggest what we should create, why it matters and what we want people to do next.
• Turn our expertise into engaging content. Give the founder clear filming requests, edit short-form videos, write persuasive captions and create social content with clear calls to action.
• Make use of what already exists. Find ways to repurpose footage, podcast clips and educational material.
• Keep marketing running consistently. Help plan and deliver social content, regular newsletters through Shopify Email, and support paid activity on Meta and Google where appropriate.
• Learn from the results. Are people engaging, visiting the website, joining the email list and buying? Help us understand what to repeat, improve or change.

Requirements

• Can edit engaging short-form video and write strong, clear copy.
• Bring fresh ideas without waiting to be told what to create.
• Are organised, dependable and follow through on commitments.
• Communicate proactively and ask for what you need in advance.
• Care about website visits and customers as well as engagement.
• Are willing to learn and genuinely love dogs.
• Experience with e-commerce, email marketing, Shopify, Meta Ads or Google Ads would be useful. You don’t need to be an expert in every platform.
• A recent graduate or someone early in their marketing career could be a great fit. We’re equally open to someone with more experience who brings creativity and enthusiasm.