Digital Marketing Executive

UK (Hybrid)

Salary Not AvailableIntern/New GradPermanent

Posted 4 weeks ago

Job Summary

Own end-to-end email campaigns and audience targeting for UK and USA markets, overseeing briefing processes and cross-team collaboration to optimise customer journeys.

  • Lead email campaigns and automated workflows
  • Coordinate briefs with brand, creative and performance teams

Job Description

Responsibilities

  • Email campaign management:
  • Plan and execute email marketing campaigns across the UK and USA markets
  • Monitor automated email workflows, such as Welcome emails and abandonment campaigns
  • Audience Segmentation and Targeting:
  • Manage our segmented email lists based on user demographics, interests, and behaviours to personalise communications.
  • Maintain and clean the email database to ensure data quality and deliverability.
  • Reduce unsubscribes/increase subscribers.
  • Media Code creation and management:
  • Create any discount codes that are needed to support the customer journey in marketing
  • Manage the codes, updating them seasonally and ensuring all marketing channels have got updated codes on

Requirements

  • Bachelor's (required)
  • Fluent English (required)
  • United Kingdom (required)

Benefits

  • 28 days holiday, inclusive of bank holidays.
  • Employee assistance programme
  • Employee discount programme
  • Generous staff discount, across the entire Wourth group including Hotter, WoolOvers, Scotts of Stow and more.
  • Training & development opportunities
  • Company pension
  • Free daily tea & coffee, weekly fruit and breakfast
  • Free flu jabs
  • Free eye tests
  • Free onsite parking
WOURTH Group logo

WOURTH Group

Welcome to the new Wourth group. The exciting new home of over 50s fashion & lifestyle.Wourth Group was established in April 2024 and is the new company name for the group comprising a number of successful lifestyle brands targeting the valuable over 50s consumer.Our brands include:WoolOvers - British lifestyle brand, producing quality natural knitwear and more since 1989.Pure Collection - a timeless edit of premium clothing & accessories, with cashmere at the heart of what we do.Hotter - dedicated to creating a premium collection of footwear that's packed full of style, comfort and versatility.Scotts of Stow - from its Cotswolds roots steeped in tradition, Scotts was founded as a homeware brand and offers a vast array of home & garden products.Thought - championing ethical clothing since 1995; using organic, recycled materials and limited-run collections to reduce waste.Museum Selection - curating seasonal gifts drawing on art and history and reflecting our rich cultural heritage.Expert Verdict - curating products designed to solve life's problems, big or small, with product & consumer research at its core.Roama - Activewear that cares about you and the planet.Pia Jewellery - bringing together jewellery and accessories capturing life's many moods.Bloom - the UKs leading silk flower retailer.Culture Vulture - joyful and crafted finds for your home and lifestyle.With 4 UK Head Office locations and over 800 colleagues, we are a vibrant and dynamic place to work. If you want to find out more, please get in touch.

Founded in 2024
Burgess Hill, England, GBR
13 employees (6 in marketing)

Salaries

Brand Activation median pay in the United Kingdom

£36K/yr

Most pay falls between £30K and £53K. Based on 29 salaries.

See all WOURTH Group salaries

Marketing Team

Marketing Team Size
5 (38% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
2.5K
Traffic Source Mix
Search
53.2%
Direct
35.2%
Referral
6.7%
Social
3.8%
Paid
1%

Headcount Trend

Current headcount: ~13
WOURTH Group logo

Digital Marketing Executive

WOURTH Group · UK · Hybrid