Responsibilities

• - Own the Sunswap website end to end
• - Build organic search into our primary awareness and lead channel, owning technical SEO and AEO.
• - Deliver the technical side of localisation: new language versions of the website, email programmes, and campaign assets as Sunswap enters new markets.
• - Implement campaigns from the Campaign and Content Manager across organic channels, email, and the website in all direct sales markets.
• - Run the webinar programme to build awareness and leads in markets ahead of in-country sales presence.
• - Publish a consistent flow of video across company and individual channels, in each market language, managing production through freelancers and AI tools.
• - Own commercial data: enrichment, list building, segmentation, and delivery of qualified data to sales, with particular focus on new direct entry markets where CRM coverage is thin.
• - Build and maintain automation workflows that remove repetitive work and surface insight across the commercial team.
• - Package campaigns for distributors and partners: campaign-in-a-box toolkits, launch kits, and co-marketing assets that let partners run Sunswap campaigns in their own markets.
• - Report on organic funnel performance and MQL flow, and use that data to decide what gets built next.

Requirements

• - 5+ years in digital marketing with strong hands-on technical skills, ideally in a B2B or scaling business.
• - Proven ownership of a company website: CMS administration, page building, basic HTML and CSS, tag management, and analytics (GA4 or similar).
• - A track record of growing organic traffic and converting it into leads, with SEO results you can point to.
• - Experience running email marketing and automation through a CRM or marketing automation platform (HubSpot or similar).
• - Confident with data: list building, enrichment tools, segmentation, and keeping a CRM clean enough for sales to trust.
• - Comfortable using AI tools as a core part of how you work.
• - Able to run multiple projects across markets without close supervision.

Preferred

• - Experience localising websites or digital campaigns across multiple markets and languages.
• - Experience marketing to fleet, logistics, cold chain, or another technical B2B audience.
• - Paid media experience on Google Ads and LinkedIn. Paid is not the focus of this role, but selective paid support will come up.
• - Webinar platform and programme experience.
• - Video editing skills, or experience managing video production through freelancers.
• - A second European language.

Benefits

• - 30 days’ annual leave + Bank Holidays, including a Wellbeing Day
• - Sabbatical leave after 3 years with us
• - 5 free counselling sessions every year
• - Generous family leave ranging from 4 weeks to 4 months
• - 5% matched pension
• - Monthly company lunches & quarterly socials
• - Cycle to Work Scheme
• - Season Ticket Loan
• - Free Sunswap merch