Responsibilities

• Develop and execute strategically aligned multi-channel marketing campaigns that elevate brand awareness, reinforce our credibility and drive quality engagement from within our Ideal Customer Profile across Paid & Organic channels to support pipeline growth*. *
• Analyse, manage and continuously refine/optimise user journeys and campaign activity to improve visibility, conversion rates and ROI.
• Budget Management & Channel Strategy – balancing spend and resource across the channel mix.
• Partner with internal subject matter experts and Sales teams to ensure campaign alignment and delivery of highly focussed, impactful programs to enhance pipeline and win rates

Requirements

• 3+ years experience in B2B marketing, demand generation and paid media
• Proven track record of creating marketing programs that generate measurable pipeline and revenue impact
• Strong understanding of lead generation, funnel management, account-based marketing and campaign attribution
• Experience in optimising websites for search engine visibility (SEO) and the optimisation of users journeys for conversions (CRO)
• Competent with Paid Media platforms such as Google Adwords, Bing Ads and LinkedIn Campaign manager
• Familiar with CRM & Marketing Automation
• Familiar with SEO/Website Analytics platforms W: proactis.com E: hr@proactis.com
• Behaviours & Core Values
• Commercially focussed, able to work within budgets and optimise activity to yield best ROI
• Highly motivated and results-driven, able to prioritise and meet deadlines