Responsibilities

• Manage social media channels, delivering consistent and engaging content across platforms.
• Execute lead generation strategies that drive awareness, engagement, and wins across new and existing business.
• Create compelling multi-channel marketing campaigns that clearly articulate the value of the brand, including the creation of digital assets for social media and other channels.
• Work with marketing and editorial to create a cohesive content marketing strategy that drives brand awareness, engagement, and conversions across new and existing channels.
• Collaborate with cross-functional teams to brainstorm and execute innovative content ideas.
• Utilise Pardot, our marketing automation platform to deliver effective direct marketing email campaigns.
• Measure and report on content performance to optimise strategy and drive results; by monitoring metrics like clicks, downloads, impressions and leads generated.
• Monitor content marketing trends and bring new ideas for us to explore and test.
• Manage and communicate the marketing content schedule.

Requirements

• B2B subscriptions marketing experience.
• Knowledge and experience of digital marketing with a focus on social media & content creation.
• Experience using CRM systems, such as Salesforce or HubSpot.
• Use of design tools and editing software, such as Canva or similar.
• Digital marketing: 1 year (required)
• United Kingdom (required)

Preferred

• Ability to work closely with stakeholders across the brand.
• Strong organisational and time management skills.
• Excellent verbal and written communication skills.
• An understanding of the gambling and sports betting industry would be an advantage.

Benefits

• 24 days annual leave rising to 29 days
• Competitive salary
• Enhanced parental leave
• Medicash (Health Cash Plans)
• Travel to global industry events
• Wellness days
• Birthday day off
• Employee assistance program
• Travel loan scheme
• Charity days