DIGITAL MARKETING EXECUTIVE - PAID MEDIA, SEO & AEO

Clacton-on-Sea, Southend-on-Sea, UK (Unknown)

£30K/yr – £40K/yrMid LevelPermanent

Posted 5 weeks ago

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Job Summary

Own paid campaigns and SEO inspired content optimization for a B2B tech audience, balancing paid search, landing pages and site structure to drive qualified inquiries and measurable impact.

  • paid campaigns across Google Ads and LinkedIn Ads with ongoing monitoring, spend optimization and lead quality focus.
  • SEO and site content alignment to improve metadata, structure, internal linking and landing pages for visibility and conversions.
  • Performance tracking and reporting, using testing and analysis to lift traffic, conversions and cost per lead.

Job Description

Responsibilities

  • Help plan, build, monitor and optimise paid advertising campaigns across platforms such as Google Ads and LinkedIn Ads.
  • Review paid search performance, including keywords, ad copy, landing pages, budgets, conversions and return on investment.
  • Identify opportunities to improve campaign performance, reduce wasted spend and increase the quality of leads generated.
  • Support digital campaigns designed to improve brand visibility, generate qualified enquiries and promote Pickering’s products, applications and technical content.
  • Maintain digital advertising schedules, campaign records and performance reports.
  • Support SEO activity across Pickering’s websites, including metadata, page structure, internal linking, indexing, redirects, page speed and search performance.
  • Help improve website content and structure to support SEO, user experience, lead generation and answer engine optimisation.
  • Research AEO opportunities to help Pickering content perform well in featured snippets, AI-led search results, search summaries and other answer-led platforms.
  • Monitor search performance using tools such as Google Search Console and Google Analytics.
  • Identify opportunities to improve rankings, visibility, click-through rates and the discoverability of Pickering’s technical content.
Pickering Interfaces Ltd logo

Pickering Interfaces Ltd

Pickering Interfaces designs and manufactures modular signal switching and simulation for use in electronic test and verification. We offer the largest range of switching and simulation products in the industry for PXI, LXI, PCI & USB applications. Our products are specified in test systems installed throughout the world and have a reputation for providing excellent reliability and value.Advantages of Choosing Pickering for your Switching & SimulationAdvantage #1 - The Breadth of our Switching and Supporting SolutionsWhen it comes to test, our customers care about the breadth of choice - that is why we are continually expanding our range of switching and simulation solutions. We have products for virtually every application that can be tested, over 1,000 modules in PXI alone, and we are continually working to develop new products. We also offer supporting cable & connectors and software including our signal routing software, as well as our relay self-test test tools. Advantage #2 - Our Long-term Product Support- Our products are manufactured typically 15 - 20 years so they won't go obsolete too quickly. - We are continually updating our product line, so even if a product happens to become obsolete, we will provide an improved version to replace it. - Because we manufacture our products in-house, we can continue to provide an obsolete product if a customer cannot use the updated version.- We offer support even if a product happens to be discontinued. Advantage #3 - Our Standard Three-Year WarrantyWe stand behind all switching and simulation products manufactured by us with a standard three-year warranty. Pickering Interfaces operates globally with direct operations in the US, UK, Germany, Sweden, France, Czech Republic, and China; together with additional representation in countries throughout the Americas, Europe, and Asia.

Founded in 1988
Clacton-On-Sea, England, GBR
180 employees (17 in marketing)

Traffic Signals

Monthly Visitors
41.7K
Monthly Google Ads Budget
$4.3K
Traffic Source Mix
Search
56.4%
Direct
25.2%
Referral
11.6%
Social
2.2%
Paid
4.5%

Headcount Trend

Current headcount: ~180

Marketing Team

Marketing Team Size
13 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

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