Digital Marketing Executive

Responsibilities

• Planning, creating and managing paid advertising campaigns across Google Ads, Microsoft/Bing Ads and Meta Ads.
• Carrying out keyword research and creating effective paid-search campaigns.
• Producing engaging content for social media, websites, advertising campaigns and email marketing.
• Managing organic social media accounts and content schedules.
• Developing campaign ideas, writing copy and creating visual content.
• Building and managing marketing funnels that turn interest into enquiries and sales.
• Connecting websites, social accounts, advertising platforms, analytics tools, pixels and conversion tracking.
• Creating landing pages and customer journeys that support lead generation.
• Setting up email campaigns, automated follow-ups and lead-nurture sequences.
• Monitoring campaign performance and improving results through ongoing testing and optimisation.

Requirements

• Social media marketing: 2 years (required)
• Paid Social: 2 years (required)
• Paid search marketing: 2 years (required)
• Content creation: 2 years (required)
• Liverpool, Merseyside (required)
• Work Location: In person