Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels including social media, email marketing, Google Ads, and content platforms.
• Conduct SEO optimisation to improve website visibility and organic search rankings using tools such as Google Analytics and WordPress.
• Manage social media accounts by creating engaging content, scheduling posts, and analysing engagement metrics to optimise performance.
• Oversee project timelines ensuring all marketing initiatives are delivered on schedule while maintaining high-quality standards.
• Utilise Adobe Photoshop for creating visually appealing graphics and optimise content for various digital platforms.
• Analyse campaign data using Google Analytics and other tools to measure success, identify trends, and inform future strategies.
• Coordinate with cross-functional teams to ensure alignment of marketing efforts with organisational goals.
• Manage B2B marketing initiatives including lead generation activities through LinkedIn and other professional networks.
• Prepare reports using Microsoft Excel and PowerPoint to present campaign results and strategic recommendations to stakeholders.
• Maintain up-to-date knowledge of industry trends, digital tools, and best practices in IT-enabled marketing.