Digital Marketing and CRM Specialist

Responsibilities

• Managing the website: keeping it accurate, timely and engaging, and optimised for SEO and GEO visibility, working alongside Communications and Marketing colleagues to bring campaigns to life.
• Building and deploying email and CRM campaigns: from segmentation and personalisation to automated lifecycle journeys, testing and refining as you go to boost engagement and conversion, all while keeping our data clean and GDPR-compliant.
• Delivering and optimising paid and owned digital campaigns: making sure assets, messaging, tracking and targeting are spot on and live on time, with always-on activity running smoothly alongside bigger campaign moments.
• Turning insight into action: monitoring performance across web, email, CRM and paid channels, spotting trends and opportunities, and supporting digital projects and platform developments from testing through to launch.

Requirements

• Proven digital marketing experience across website, email, CRM and paid media, with strong CMS skills
• Experience building email campaigns and automated journeys in a platform like Braze (preferred) or a comparable marketing automation tool, with a solid understanding of segmentation, personalisation and testing
• An analytical, curious mindset with sharp attention to detail and the ability to juggle multiple priorities and deadlines.
• Great people skills, someone who can confidently manage stakeholders using clear communication