Senior CRM Executive

Responsibilities

• Create and improve member communications that boost engagement and retention rates
• Scope and build automated CRM journeys that guide members through their experience with us
• Review and test existing campaigns to make them more relevant and useful
• Share CRM knowledge across the team and champion email best practice
• Work with other teams to develop new data tools that help us understand and support our members better

Requirements

• You have proven background in CRM marketing and hands-on experience with a CRM or email platform
• You're confident using spreadsheets, creating presentations and managing projects
• You can analyse data and use insights to meet business goals
• You understand email marketing and know what good practice looks like
• You communicate clearly and enjoy working with others to achieve results together
• For a full list of essential requirements, please refer to the role profile, which can be downloaded as a PDF at the bottom of this advert.

Benefits

• 35 hour working week
• Generous 28 days holiday a year plus bank holidays and the option to buy additional holiday days
• Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service)
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money & legal helplines
• Free wills for all Which? employees, plus, partners of employees can make their will at cost price
• Discount site Pluxee which offers large %% off every day shopping and holidays
• Work from (almost) anywhere" for 4 weeks of the year policy